Digital Implementation Engineer (Contract) Leading Travel Brand London - Hybrid £500-£600 per day Inside IR35 Are you a hands-on Digital Implementation Engineer with deep expertise in GA4 and Google Tag Manager? I'm working with a leading travel brand undergoing a major digital transformation, and they're looking for a contractor to architect and implement robust, scalable analytics and tracking solutions across their digital platforms. This is a fantastic opportunity to work on complex dataLayer engineering, cross-platform tracking, and technical enablement for one of the most recognisable names in the travel sector. Role & Responsibilities • GA4 Deployment: Lead the technical configuration and deployment of Google Analytics 4 across web and mobile platforms, ensuring complete and accurate data capture throughout the booking journey. • GTM Engineering: Build and maintain efficient tag architectures within Google Tag Manager, enabling streamlined deployment of marketing and analytics technologies. • DataLayer Design: Define, document, and implement custom dataLayer structures to support robust event tracking and enable scalable measurement. • Technical Specification & QA: Write technical specs for developers, validate tracking requirements post-implementation, and use debugging tools to troubleshoot and optimise. • Collaboration: Partner closely with front-end developers, UX teams, and analysts to integrate tracking logic into customer-facing features and ensure alignment with business KPIs. • Post-Implementation Support: Proactively monitor tracking reliability, troubleshoot discrepancies, and refine the tracking setup to meet evolving business needs. Skills & Experience • Proven experience in technical digital analytics or implementation engineering, with strong expertise in GA4 and GTM • Proficiency in JavaScript, tag templates, and debugging tools like GA Debugger, Tag Assistant, or Chrome DevTools • Deep understanding of dataLayer architecture, schema design, and event-driven tracking • Familiarity with CI/CD processes, version control, and collaborative workflows with developers • Strong documentation skills and the ability to translate business tracking requirements into scalable technical solutions • Experience in the travel, tourism, or hospitality sector is a strong advantage Benefits £500-£600 per day, Inside IR35, hybrid working - 1-2 days per week in a central London office Digital Implementation Engineer / GA4 Implementation / Google Analytics 4 / GTM / Google Tag Manager / Tag Management / Tagging Architecture / DataLayer Design Desired Skills and Experience Proven experience in technical digital analytics or implementation engineering, with strong expertise in GA4 and GTM Proficiency in JavaScript, tag templates, and debugging tools like GA Debugger, Tag Assistant, or Chrome DevTools Deep understanding of dataLayer architecture, schema design, and event-driven tracking Familiarity with CI/CD processes, version control, and collaborative workflows with developers Strong documentation skills and the ability to translate business tracking requirements into scalable technical solutions Experience in the travel, tourism, or hospitality sector is a strong advantage