Social Media Analyst - AI- Native

Title: AI- native Social Analyst Location: Remote Duration: 6 months About the tea mThe Social Marketing team drives brand and business impact through best-in-class, data-driven social marketing. They sit at the intersection of brand storytelling, performance marketing, innovation, and cultural relevance and partner cross-functionally across Brand, Creative, Product Marketing, Paid Marketing, Data Science, Communications, and external brand partners to build social programs that influence perception, drive measurable outcomes, and elevate leadership in these categories . About the ro leSeeking a detail-oriented, analytically rigorous & AI- native Social Analyst to build and own the dashboard & reporting engine that powers our paid social decision-making. This is a hands-on data and reporting role with significant strategic impact — you will design and maintain the infrastructure that translates raw campaign data into clear, actionable insights across our paid social program s. This role requires a strong analytical operator who c • an:Build scalable reporting systems and self-serve dashboards that empower the team to move fas • terDesign and maintain rigorous measurement frameworks across attribution, incrementality, and experimentat • ionEnsure data accuracy, governance, and consistency across all reporting surfa • cesIdentify gaps in measurement infrastructure and proactively recommend soluti • onsEnable faster, better-informed decisions through improved data access and collaborat ion What You’l l DoReporting Ecosystem Owner • shipOwn and evolve the full paid social reporting ecosystem, including dashboards, templates, and automated reporting workfl • ows.Build scalable, self-serve dashboards in Sprinklr and complementary tools that give stakeholders real-time access to performance d • ata.Develop and maintain standardized reporting cadences: weekly performance reports, campaign wrap-ups, and quarterly business reviews (QB Rs). Data Integration & Gover • nanceManage data integrations across paid social platforms, site analytics tools, and brand study vendors to ensure a unified, reliable data environ • ment.Establish and enforce data governance standards — naming conventions, taxonomy, QA processes — to maintain accuracy and consistency across all repor • ting.Partner with marketing technology and data engineering teams to troubleshoot data discrepancies and improve pipeline reliabi lity. Measurement Framework Design & Maint • enanceDesign, implement, and maintain comprehensive measurement frameworks, incl • uding:Build and maintain Sprinklr dashboards to track social performance across lines of bu • sinessDevelop LOB-specific reporting views that meet stakeholder expectations and surface actionable in • sightsMaintain dashboard integrity through consistent tagging, taxonomy, and data hygiene sta • ndardsPull and consolidate data across paid social platforms, site analytics, and brand studies into unified performance • viewsSurface clear, business-relevant insights that help LOB stakeholders make informed investment and optimization dec isions Nice t • o have:Attribution models across full-funnel paid social a • ctivityConversion tracking and pixel gov • ernanceIncrementality testing and lift study • designA/B testing structures and experimentation pr otocols Cross-Functional Par • tnershipServe as the primary measurement and analytics partner for the social team, translating data needs into actionable infrast • ructure.Partner closely with marketing technology, data science, and platform partners (including Sprinklr) to build robust, scalable so • lutions.Collaborate with paid social channel managers to understand reporting needs and close gaps in vis ibility. Measurement Gap Analysis & Continuous Im • provementProactively identify gaps and blind spots in the current measurement ecosystem and develop recommendations for new tools, integrations, or metho • dologies.Continuously evaluate and improve reporting automation to reduce manual effort and increase the speed of insight • delivery.Document measurement approaches and maintain a knowledge base that supports onboarding and institutional co ntinuity. Minimum Qual • ifications5+ years of experience in digital marketing analytics, paid social measurement, or a closely related data/repor • ting role.Required: Hands-on experience building and managing campaigns, reports, and dashboards within Sprinklr, including campaign setup, governance, and performance • reporting.Deep understanding of paid social measurement met • hodologiesStrong proficiency in platform ad managers (Meta, TikTok, YouTube, LinkedIn, etc.) and the ability to synthesize data across multiple • platforms.Experience building and maintaining automated dashboards and reporting pipelines; proficiency with data visualizat • ion tools.Advanced analytical skills with the ability to work with large, complex datasets and surface clear, actionable • insights.Strong communicator — able to present data findings to cross-functional stakeholders in a clear, business-rel • evant way.Highly organized and self-directed, with the ability to manage multiple workstreams independently in a fast-paced en • vironment.Collaborative mindset and comfort working cross-functionally with marketing technology, data science, and platform part ner teams.