Sr. Digital Analyst - Adobe Analytics

We are seeking an experienced Senior Digital Analyst to support digital analytics across all brands. This role focuses heavily on web/mobile analytics, Adobe Analytics, and optimization, and is not a marketing analyst position. Role Overview: The Senior Digital Analyst is responsible for: • Analyzing web and mobile app data • Supporting acquisition and retention strategies • Designing, implementing, monitoring, and reporting on analytics • Working independently to interpret complex data and present insights to executives and teams • Using Adobe Analytics, Test & Target, Adobe Mobile Services, Google Analytics, and related tools Essential Duties & Responsibilities: Digital Analytics & Optimization • Deliver insights and manage optimization efforts using CJA, Adobe Analytics, Test & Target, Adobe Launch • Proactively analyze brand performance to identify opportunities and recommendations • Perform quantitative analysis of digital analytics data, acquisition, retention, and site metrics Technical Implementation • Design, implement, and test analytics for web, mobile app, and offline/disjointed data • Work with standardized SDR (Solution Design Reference) • Administer CJA, Adobe Analytics, Test & Target, and troubleshoot for users Stakeholder Collaboration • Partner with business, marketing, IT, and UX teams to support initiatives • Provide business case support for analytics-related web/mobile projects • Work with internal stakeholders to establish KPIs and metrics for new products and site changes Leadership & Training • Mentor and guide team members on Adobe Analytics topics • Train junior analysts • Stay updated on new releases/features of CJA, Adobe Analytics, Target, Launch Working Conditions • Open office work environment; hybrid/remote depending on location • Occasional overtime or after-hours work • Mix of independent tasks and collaborative teamwork • Minimal travel for training or team meetings Minimum Requirements • 6+ years in digital analytics (including 4+ years with Adobe Analytics) • Experience developing reports, ad hoc analysis, and business recommendations • Bachelor’s degree (business analysis, project management, marketing, communications, information systems preferred) • Proven ability to: • Administer Adobe Analytics • Create report suites • Design SDRs • Build processing rules and classifications • Experience with at least one of: CMS, AAM, AES, Google Analytics, Adobe Target • Ability to create dashboards (funnels, flow paths, fallout charts, cohorts) • Basic ability to read HTML Preferred Qualifications • Strong understanding of Adobe Analytics concepts (eVars, product strings, data sources) • Ability to manage multiple deadlines, tasks, and shifting priorities • Quick learning ability; adaptable to evolving requirements • Strong problem-solving, communication, and organizational skills • High attention to detail; initiative-driven • Excellent interpersonal and collaboration skills • Master’s degree preferred (MBA, Analytics, Marketing) Additional Skills & Plus Points: • Experience with Customer Journey Analytics (CJA) or Google Analytics (not a substitute for Adobe experience) • Nice to have: • Adobe Launch implementation skills • Ability to write basic JavaScript and HTML