Overview Our team is seeking a visionary CRM Solutions Architect to design, build, and scale our next generation of CRM capabilities. This is a pivotal role for an individual who thrives on architecting elegant, scalable, and resilient technology solutions. Your mission will be to design, optimize, and scale our end to end platform capabilities, enabling our teams to deliver high-velocity, deeply personalized, and data-driven customer experiences. This is a unique opportunity to build foundational, "0-1" capabilities within a sophisticated, enterprise-scale ecosystem. You will be joining a high-achieving team that is defining the future of how we connect with our customers. This role is about architecting the platforms that power the entire customer lifecycle; it is a platform enablement position, not a campaign execution role. As the CRM Solutions Architect, you drive the solution and technical architecture for new CRM capabilities. You will be the critical bridge between Go-To-Market (GTM) commercialization and technology teams translating ambitious business goals into robust and scalable platform capabilities. You will operate at the intersection of our CRM, Web and our other GTM platforms, ensuring seamless integration and data flow across the entire GTM stack. What you'll bring We are seeking a candidate who combines deep technical expertise with strategic thinking and exceptional communication skills. Core Qualifications (Must-Haves) • 5-7+ years of experience in a technical marketing role (e.g., Solutions Architect, Technical Consultant, Senior Marketing Engineer) within a large-scale, complex enterprise environment. • 3-5+ years of direct, hands-on experience designing, implementing, and optimizing complex, large-scale solutions on the Braze platform. This must include deep, practical knowledge of Canvas, data models, segmentation, personalization with Liquid, and cross-channel orchestration. • Demonstrable expertise in integrating Braze with other systems using its REST APIs and SDKs. You must be able to architect and troubleshoot data flows between platforms. • Proven experience translating complex business requirements into detailed technical design documents and BRDs, and guiding them through a formal delivery lifecycle. • Strong understanding of data architecture, data modeling, and identity resolution concepts within a marketing context. Preferred Qualifications (Nice-to-Haves) • Braze Certified Technical Architect certification is strongly preferred. • Familiarity with the Adobe Experience Cloud, particularly Adobe Experience Platform (AEP). • Experience working with data warehouses and data visualization tools. Essential Attributes For Success • Systems Thinker: You are passionate about building scalable, elegant systems that empower others, rather than executing individual campaigns. You think in terms of frameworks, reusability, and long-term platform health. • Exceptional Communicator: You can command a room of both technical and non-technical stakeholders, articulating complex concepts with clarity, confidence, and influence. • Problem Solver & Innovator: You possess a high degree of intellectual curiosity and are driven to solve exhilarating challenges, with a bias for action in the face of ambiguity. • Autonomous Operator: You are comfortable working with a high degree of autonomy, taking ownership of initiatives from conception to completion, and influencing outcomes across a matrixed organization. You will be joining a world-class team of technologists and marketers at Intuit who are at the forefront of innovation. We believe in empowering our people with autonomy and accountability, fostering a culture of collaboration, and setting high standards for ourselves and our work. If you are driven to solve exhilarating challenges and have a bias toward action, we can't wait to meet you. How you will lead Strategic Architecture & Design • Translate high-level business goals into scalable, robust, and resilient technical architectures through our CRM platform and the GTM platform ecosystem. • Drive the technical design and solutioning for key strategic initiatives, such as personalization, lead generation, ensuring alignment with our target-state architecture. • Author and own comprehensive business requirements documents and technical design documents, detailing data schemas, integration specifications, API contracts, and system logic in accordance with our platform solutions framework. • Conduct formal architectural and solution reviews and gain sign-off from cross-functional partners, including Marketing, Engineering, and other stakeholders to ensure solutions are sound and viable. Platform Enablement & Optimization • Architect reliable, reusable, and efficient workflows as needed for core CRM functions such as lead profile creation, identity resolution, personalization logic, and campaign eligibility, with a focus on modularity and reusability. • Design and implement real-time and batch data integrations between CRM platform and other internal platforms. • Serve as the subject matter expert on the Braze SDK, API, and data model (including many-to-many relationships), providing consultative guidance on optimal implementation for data collection and activation. • Proactively identify opportunities to optimize the existing platform implementation for improved performance, scalability, and operational velocity, drawing on industry best practices and emerging platform capabilities. Technical Leadership & Collaboration • Act as the primary technical expert and escalation point for complex CRM use cases that require deep architectural insight into the CRM platform and its integrations. • Partner closely with Product Managers, CRM Strategists, and CRM Operations teams to understand their needs, provide consultative guidance on what is possible, and help shape the technology roadmap. • Deliver clear and comprehensive documentation, technical diagrams, and training to support stakeholder understanding and empower operational teams for self-service and faster campaign execution. • Collaborate with technical teams to ensure that the solutions built meet the functional and non-functional requirements outlined in the BRD and are delivered to specification, participating in UAT and managing the handshake from delivery to adoption. Intuit Provides a Competitive Compensation Package With a Strong Pay For Performance Rewards Approach. The Expected Base Pay Range For This Position Is Bay Area California $155,000 - $209,500 Southern California $153,500 - $207,500 This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.