Technical Web Analyst (Contract) Leading Travel Brand London - Hybrid £450-£500 per day Inside IR35 Are you a skilled Technical Web Analyst with a passion for digital data and a background in GA4 implementations? I'm working with a well-known brand in the travel sector who are embarking on a major digital transformation journey. They need a contractor to lead a robust Google Analytics 4 implementation and manage end-to-end tracking using Google Tag Manager (GTM) across their customer-facing platforms. This is an exciting opportunity to work with a travel business that is evolving its online booking journey, personalisation strategies, and marketing analytics. Role & Responsibilities • GA4 Implementation for Travel Journeys: Lead the end-to-end setup of Google Analytics 4 across web and app booking flows, ensuring accurate and scalable tracking of customer behaviour, from trip searches to bookings. • Tag Management (GTM): Own the tag management process via GTM, deploying marketing and analytics tags to capture critical user interactions across various travel-related customer touchpoints. • Documentation & Governance: Build and maintain detailed documentation of the tagging architecture, dataLayer structure, and reporting frameworks. • Cross-Team Collaboration: Work closely with marketing, UX, and development teams to ensure tracking requirements are captured, prioritised, and implemented effectively. • Post-Go-Live Optimisation: Monitor post-implementation performance, resolve tracking issues, and provide actionable insights to optimise the digital experience. • Insights & Reporting: Use your analytics expertise to interpret data, uncover travel behaviour trends, and deliver insight-driven recommendations to stakeholders. Skills & Experience • Solid experience in digital analytics with a strong focus on GA4 implementation and user journey tracking • Proficiency in Google Tag Manager, with experience in deploying tags for dynamic and transactional websites or apps • Strong understanding of the online travel customer lifecycle, from research and planning to booking and post-booking engagement • Comfortable working with dataLayers, debugging tools, and analytics QA processes • Excellent communication and stakeholder management skills, including documentation and insight delivery • Previous experience in the travel, tourism, or hospitality sector is highly desirable Benefits £450-£500 per day inside IR35 Hybrid role, 1-2 days per week in a central London office How to Apply Register your interest by sending your CV to Lloyd Dunstall via the Apply link on this page. GA4 / Google Tag Manager / GTM / Google Analytics / Travel Analytics / Booking Funnel / Web Analytics / Digital Tracking / Travel Sector / Tourism / DataLayer / Digital Insights / CRO / Implementation Desired Skills and Experience Solid experience in digital analytics with a strong focus on GA4 implementation and user journey tracking Proficiency in Google Tag Manager, with experience in deploying tags for dynamic and transactional websites or apps Strong understanding of the online travel customer lifecycle, from research and planning to booking and post-booking engagement Comfortable working with dataLayers, debugging tools, and analytics QA processes Excellent communication and stakeholder management skills, including documentation and insight delivery Previous experience in the travel, tourism, or hospitality sector is highly desirable