Adobe Analytics Manager

Role Title: Adobe Analytics Manager Location: London Canary Wharf (office 3 days per week) Duration: 6 Months Contract Rate: £550 to £575 a day Umbrella The Role: Adobe Analytics Manager Seeking a passionate Adobe Analytics Manager with expertise in Adobe Implementation, Analytics, and Customer Journey Analytics. The role involves configuring, implementing, and maintaining Adobe Analytics and Data Collection tools, delivering actionable insights, and driving data-informed decisions. Experience with Adobe Web SDK and Customer Journey Analytics is highly desirable. Key responsibilities include managing tag implementations. Proficiency in JavaScript, familiarity with SDLC, and comfort with agile sprint teams are essential. Responsibilities: • Tag Management: Implement and maintain internal and third-party tags for data capture across digital assets. • Quality Assurance: Ensure data accuracy and integrity, troubleshoot discrepancies, and address tracking issues. • Performance Measurement: Define and track key metrics for Adobe Analytics, achieving data-driven objectives. • Cross-Functional Collaboration: Work with Marketing, Product Management, UX/UI, and Development teams to understand data needs, track KPIs, and implement solutions. • Team Collaboration: Collaborate with the wider analytics team to measure and value website changes. • Data Governance: Establish practices for data privacy, compliance, and security. Skills & Qualifications: Essential • 7+ years' experience in Adobe Data Collection and Analytics, with strong skills in HTML, CSS, JavaScript, Excel, and data visualization (Tableau, PowerBI). • Ability to work independently, design solutions, write technical documentation, QA, and troubleshoot data collection code in complex environments using tag management systems. • Strong analytical, problem-solving, and project management skills. Familiarity with data privacy regulations (GDPR, CCPA). Desirable: • Working knowledge of WebSDK and Customer Journey Analytics • Experience solving onsite problems using Analytics tools, including debuggers (Omnibug, Ghostery, etc.) • Strategic thinker: Considers data, analytics, customer insights, and business aspects when making recommendations • Knowledge of Salesforce and Adobe Marketo platforms