Adobe Experience Platform (AEP) Developer - WebSDK Specialist – Front-End & Identity Implementation

The Front-End Tech leads the modernization of Adobe Experience Cloud front-end implementation by driving the migration from legacy tagging (AppMeasurement.js / at.js) to the Adobe WebSDK (Alloy.js) framework. This role also manages hybrid Target implementations that leverage both WebSDK (client-side) and Adobe Delivery Service API v1 (server-side Target delivery). The position is responsible for guiding the transition from Delivery API v1 to the modern Adobe Experience Platform Edge Network / Server API model, ensuring consistent identity synchronization, decision parity, and future-proof personalization architecture. This contractor will work cross-functionally with engineering, data, and vendor partners to stabilize existing environments and execute the modernization roadmap. Key Responsibilities: • Lead the migration from legacy at.js/AppMeasurement.js to Adobe WebSDK (Alloy.js). • Manage hybrid Target implementations using both WebSDK (client-side) and Delivery Service API v1 (server-side). • Define and drive the upgrade roadmap from Delivery API v1 to Adobe Edge Network / Server API architecture. • Collaborate with internal and vendor teams to implement upgraded API integrations and SDKs. • Ensure identity and offer parity across client and server decisioning flows. • Validate Target mbox and Delivery API payloads (JSON request/response) for accuracy and performance. • Monitor API success rates and support Edge / Server API adoption with QA documentation and validation dashboards. • Own Adobe Launch / Data Collection configuration (rules, data elements, extensions, environments). • Maintain version control and coordinate publishing across Dev, Stage, and Production environments. • Diagnose and resolve Target offer issues related to ECID continuity, ID timing, and authenticated-state recognition. • Document tagging governance, rule structures, and mapping between legacy and XDM models. • Collaborate with back-end and AEP teams to align schemas, merge policies, and data ingestion pipelines. • Support QA automation and build reusable validation frameworks for client-server identity synchronization. Required Skills: • 5+ years implementing Adobe Experience Cloud (Target, Analytics, Launch/Tags, AEP). • Hands-on experience with Adobe WebSDK (Alloy.js) and Adobe Target Delivery API v1. • Proven capability in upgrading or integrating Delivery API with Adobe Edge Network / Server API models. • Deep technical knowledge of Adobe Launch configuration (rules, data elements, extensions, environments). • Strong experience debugging JSON payloads with Postman, Target Trace, and browser developer tools. • Understanding of ECID Service, setCustomerIDs(), identityMap, and merge policies for cross-environment identity management. • Experience coordinating with Adobe engineering and vendor teams during API modernization initiatives. • Proficiency in JavaScript, RESTful APIs, and browser debugging tools (Debugger, Auditor). • Ability to document, train, and communicate complex technical topics effectively across stakeholders. Preferred Skills: • Experience with Adobe Edge Network Server API or Edge Decisioning. • Knowledge of AJO and Offer Decisioning (identity-based targeting). • Familiarity with consent management frameworks (OneTrust, Tealium CMP). • Experience debugging SSO/cross-domain authentication and cookie persistence issues. • Understanding of AEP schema design, ingestion, and XDM governance. Key Performance Indicators (KPIs): • Successful execution of Delivery API v1 to Edge / Server API migration roadmap. • Stabilization of hybrid Target implementation (WebSDK + Delivery API v1). • Improved Target decisioning accuracy and offer parity across client/server layers. • Reduction in Target and identity-related production issues. • Validated ECID and customer ID continuity across login and server environments. • Delivery of documentation, QA frameworks, and governance assets supporting modernization.