Analyst, Digital Marketing

Job Title: Analyst, Digital Marketing Client Location: Remote (open to Culver City, Cupertino, NYC or Seattle) Starting: ASAP Pay Comments: W2, weekly pay, benefits, 401k w/ match Minimum Pay (per hour): 36.94 Maximum Pay (per hour): 41.04 Hours: Full-time Duration: 12 months Job Description: Our client is seeking a highly detail-oriented analyst with expertise in marketing analytics and a strong foundation in statistics to uncover meaningful insights from data. The ideal candidate is passionate about data-driven problem solving and excels at translating complex data into clear, impactful findings for key stakeholders. Responsibilities • Build, maintain, and optimize data-driven models (including experimentation frameworks, forecasting algorithms, and machine learning models) to improve campaign performance, identify trends, and optimize products. • Assess business needs and translate model outputs into clear, actionable insights and reporting for marketing and product teams, while developing performance benchmarks across digital marketing channels. • Create, maintain, and automate content taxonomies, leveraging them for attribution and performance analyses. • Apply NLP and topic modeling to analyze digital consumer feedback and sentiment for first-party services and competitive insights. Required Qualifications • Bachelor’s degree or equivalent. • 1-3 years of experience in data analytics, marketing analytics, data science, or a related field. • Ability to effectively communicate with social, creative, marketing, advertising, and data science teams, as well as relevant stakeholders. • Demonstrates a strong understanding of statistical concepts and methods. • Proficient in Excel/Numbers. • Strong understanding of social metrics across key platforms, including but not limited to Instagram, TikTok, YouTube, X, and Facebook. • Ability to analyze content performance across total, paid, and organic channels. • Proficient in social listening, competitive analysis, and audience/consumer insights tools. Preferred Qualifications • Ability to write and query code in SQL. • Proficiency in Python or R for data analysis. • Familiarity with SEO metrics and performance data. • Experience creating and maintaining marketing taxonomies.