Analytics Growth Marketing Specialist

Our client, the world’s leading entertainment streaming service, is looking for a Growth Specialist. This is a 12-month remote role. Candidates must be in the U.S., and must not hold H-1B visa status. The hourly rate is up to $160; benefits are available through Talent Table. No C2C. Role Summary Own marketing analytics, reporting, and insights for a location-based entertainment and experiential destination. Partner with cross-functional teams (Marketing, Product, Web, CRM, F&S, Performance Marketing & Operations) to ensure data-driven decisions, scalable reporting, and actionable insights. Responsibilities: Marketing Data & Reporting ● Manage and maintain the marketing metrics scorecard for weekly cross-functional and executive/leadership meetings. ● Define and monitor marketing KPIs, including attribution and funnel metrics, to articulate the overall impact of marketing on sales. ● Work with DSE to automate marketing channel reporting and ensure data accuracy. ● Write and maintain Google Sheets formulas; QA and troubleshoot reporting issues. ● Add or modify metrics in marketing reporting tools as needed, pulling raw data across diverse data sources like Google Sheets, APIs, and internal data systems. ● Serve as the primary point of contact for DSE on marketing data, reporting, and analytics roadmaps, including prioritization and requirements gathering. ● Contribute to the Marketing Reporting meeting, serving as a forum to align on roadmap items and track progress with DSE. Analysis & Insights ● Conduct ad hoc analysis to answer marketing and business questions across multiple channels and within individual channels. ● Analyze how marketing activity influences ticket sales and other business outcomes, incorporating feedback from stakeholders and leadership. ● Lead thought partnership with internal teams and external media agencies on understanding marketing impact, trends, and performance drivers. ● Partner with Finance & Strategy and external media agencies to help determine marketing targets aligned with overall sales goals. Cross-Functional Collaboration ● Partner with Web, CRM, and cross-functional teams and external media agencies to ensure marketing data and reporting needs are being met. ● Write requirements documents to support new reporting, dashboards, or analytics tools. ● Partner with cross-functional teams on strategic ad hoc projects requiring marketing analysis and insights. ● Partner with DSE to ensure marketing analytics tools and reporting processes are scalable and ready for evolving business needs. ● Partner with external media agencies on paid media dashboard design and evolution. Qualifications: ● 5+ years of experience in marketing analytics, reporting, or data analysis. ● Bachelor’s degree in Marketing, Economics, or a related quantitative field (or equivalent experience). ● Expertise in marketing performance metrics, attribution, funnel analysis, and measurement frameworks to evaluate marketing impact on sales and revenue. ● Strong analytical and problem-solving skills, with the ability to translate data into strategic, actionable insights. ● Experience partnering with data science or engineering teams to build scalable analytics solutions. ● Experience working with a media agency and developing dashboards. ● Familiarity with marketing technology stacks (CRM, email, ad platforms) and advanced skills in Google Sheets/Excel; experience with data visualization tools such as Looker. ● Basic SQL or database querying skills preferred; experience with APIs and multiple data sources. ● Experience working in ambiguous environments and building solutions from 0 to 1. ● Exposure to statistical modeling, experimentation, or A/B testing. ● Excellent communication skills and ability to collaborate with both technical and non-technical stakeholders.