Analytics Manager – Paid Media & Marketing Insights

Top Skills: • Strong experience with MMM & MTA measurement frameworks • Full-funnel paid media analytics (digital, retail, performance marketing) • Executive reporting, insights storytelling, and data visualization • Strong leadership, mentoring, and independent time management • Marketing strategy, pricing, and media campaign optimization • Excellent communication, negotiation, and interpersonal skills Key Responsibilities: • Lead paid media analytics, insights, and reporting to guide marketing decisions • Develop executive-friendly reports and actionable insights across awareness, consideration, and conversion channels • Build automated and scalable reporting processes • Maintain measurement frameworks to track ROI, S.com traffic, and media effectiveness • Partner with media teams, analytics, and big data teams to align KPIs and tagging strategies • Lead MMM/MTA analysis, optimizations, and internal advocacy of findings • Drive cross-channel media insights to improve customer acquisition, brand health, and revenue Qualifications: • 8+ years of media analytics and insights experience (paid search, social, display, affiliate, e-commerce/CPG) • Hands-on experience with MMM/MTA frameworks and reporting • Bachelor’s degree in Marketing or equivalent; advanced degrees/certifications preferred