Analytics Specialist

Freelance Analytics Specialist: Brand Modelling (MMM) / 3 month freelance contract A Media Agency is looking for an Analytics Specialist with skills in Brand Modelling (MMM) for an upcoming 3 month freelance contract. About the Project: They are seeking a mid-level contractor to lead a brand modelling project for a major retail initiative, covering both the Foods and Fashion Home & Beauty departments. This is a highly autonomous role where the individual will own the full project lifecycle. Key Responsibilities: End-to-end project ownership, including data processing. Developing and creating a robust VAR model using R. Interpreting model results and presenting findings to stakeholders. Working with guidance and support from the core team. Must-Haves: Understanding of Bayesian methods. Strong capability in R. Basic understanding of VAR (Vector Autoregression) models. General media knowledge and understanding of the retail market. Preferred Skills: Basic Python. Proficiency in presentation (PPT) skills and developing actionable insights from data. Start date: ASAP Duration: 3 month freelance contract Location: London (on-site 2-3 days a week)