Audiences (Adobe) Technical Lead

We’re seeking a seasoned Adobe Audiences Senior Developer to lead audience segmentation, data integration, and activation using Adobe Real-Time Customer Data Platform (RTCDP). This role focuses on enabling personalized marketing through governed audiences, segment logic, and multi-channel activation. Key Responsibilities: • Design and manage audience segmentation in Adobe RTCDP and Audience Manager • Define traits, calculated attributes, and governed audiences • Troubleshoot segment logic and personalization issues • Integrate 1st, 2nd, and 3rd party data into Adobe Experience Cloud • Collaborate with cross-functional teams to translate business needs into technical solutions • Implement Adobe Journey Optimizer and Campaign logic for personalized delivery • Support A/B testing, offer proofing, and KPI monitoring for continuous optimization Required Qualifications: • 7–10 years in Adobe Audience Manager, RTCDP, or similar platforms • Strong grasp of segmentation, tag management (e.g., Adobe DTM), and personalization logic • Experience with JavaScript, HTML, and data analysis tools • Solid understanding of Adobe Analytics architecture and server-side tracking • Excellent communication and documentation skills Preferred: • Adobe certifications (Analytics Architect, Audience Manager) • Experience with CRM/CDP integrations and third-party data platforms