B2B Marketing Analytics Manager: 25-06934

Primary Skills: Campaign Analytics, B2B Marketing, SQL, CRM/ Dynamics, Story telling Contract Type:  W2 Duration:  12+ Months Location: San Jose CA () Pay Range: $58 - $61 per hour on W2 #LP Job Summary: Client seeks a Marketing Analytics Manager with a strong analytical background and strategic thinking to spearhead our integrated campaigns' measurement, analysis, and optimization efforts. This role involves transforming complex marketing data into actionable insights to enhance strategic decision-making and maximize ROI. A deep understanding of marketing technology, campaign attribution, and statistical modeling is essential. Key Responsibilities: • Develop comprehensive measurement frameworks for integrated marketing campaigns across all channels. • Conduct in-depth analysis to identify success drivers and optimization areas, translating data into actionable insights. • Implement and evolve marketing attribution models to assess incremental impact and ROI accurately. • Design and automate interactive dashboards and reports for real-time campaign monitoring. • Lead A/B testing and experimentation to improve campaign effectiveness and efficiency. Must-Have Skills: • Expert proficiency in SQL and advanced data visualization tools (e.g., Tableau, Power BI). • Hands-on experience with marketing attribution models and campaign performance metrics. • Strong analytical capabilities with an ability to apply statistical methods to analyze campaign data. Industry Experience: Previous experience in the B2B or SaaS technology industry is preferred. ABOUT AKRAYA Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in IT Staffing As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space.  We don't just connect you with great jobs, we connect you with a workplace that inspires! Join Akraya Today! Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!