Braze Developer

no h1b and OPT candidates need genuine profiles onsite in Charlotte, NC need LinkedIn profile We are seeking a skilled Braze Developer with proven experience in retail or e-commerce environments to design, build, and optimize personalized customer engagement campaigns. The ideal candidate will have deep technical expertise in the Braze platform, a strong understanding of customer lifecycle marketing, and the ability to translate retail customer behavior into effective omnichannel marketing automation. Key Responsibilities Campaign Development & Execution: • Design, develop, and deploy Braze campaigns (email, push notifications, in-app messages, SMS) for targeted customer segments. • Implement personalized customer journeys using Braze Canvas, Liquid scripting, and dynamic segmentation. • Integrate and maintain data flows between Braze and other platforms (e.g., CDP, CRM, POS systems, and e-commerce platforms). Data & Analytics • Use event-based data, attributes, and behavioral triggers to create automated, context-aware campaigns. • Collaborate with analytics and data science teams to evaluate campaign performance, A/B tests, and customer KPIs (CLV, retention, engagement). • Ensure data accuracy and alignment with retail-specific metrics such as footfall conversion, average order value, and cart abandonment rates. Integration & Development • Develop and manage Braze SDK integrations across mobile and web platforms. • Utilize APIs and custom event tracking to enrich Braze datasets. • Work with engineering teams to optimize Braze performance within the retail tech ecosystem. Cross-Functional Collaboration • Partner with marketing, product, and retail operations teams to align digital engagement with in-store experiences. • Support customer segmentation and loyalty program initiatives through Braze automation. • Provide technical consultation on best practices for Braze configuration and campaign governance. What You Bring To Your New Team • Education: Bachelor’s degree in Computer Science, Marketing Technology, or a related field. Experience • 2–5 years of experience with Braze (or similar engagement platforms such as Iterable, Salesforce Marketing Cloud, or Adobe Campaign). • Prior work in retail or e-commerce environments is highly preferred. • Experience with REST APIs, SQL, Liquid scripting, and JSON data structures. • Familiarity with mobile SDKs, event tracking, and customer data platforms (CDPs). Skills • Strong analytical and troubleshooting skills. • Excellent communication and collaboration abilities. • Understanding of customer lifecycle and retail marketing automation strategies. How you add even MORE value (if applicable: preferred qualifications, experience, or education) • Hands-on experience with Loyalty Programs, Omnichannel Campaigns, and Personalization Engines. • Exposure to Shopify, Magento, or other retail platforms. • Knowledge of data warehousing and ETL tools to manage large-scale retail datasets.