Business Analyst (Banking & MARTECH)

Hello Professional, Our client is looking Business Analyst (Banking & MARTECH) project in New York City, NY below is the detailed requirements. Role: Business Analyst (Banking & MARTECH) Locations: New York City, NY Job Description: • Collaborate with internal teams and external clients to gather and document business and technical requirements for email marketing campaigns. • Create detailed Technical Specification Documents (TSDs) that serve as the foundation for campaign execution across multiple workstreams and teams. • Analyze incoming data files from both bank and merchant partners to identify required data points and segmentation logic. • Define audience segmentation criteria and exclusion rules based on campaign goals and business requirements. • Design and document campaign workflows, including data ingestion, segmentation, dynamic content mapping, and suppression logic. • Coordinate with cross-functional teams including database engineers, developers, QA analysts, and SFMC architects to ensure alignment on campaign requirements. • Interface directly with clients to clarify requirements, present documentation, and respond to inquiries with professionalism and accuracy. • Develop and execute test cases and use cases for dynamic content scenarios to ensure campaign accuracy. • Manage User Acceptance Testing (UAT) and email proofing processes, including internal and client-facing approvals. • Create and manage data extensions within Salesforce Marketing Cloud (SFMC) for testing and deployment purposes. • Manipulate and validate data to support campaign testing and ensure data integrity. • Deploy UAT and proofs through SFMC, ensuring readiness for final campaign launch. • Develop audit plans and maintain documentation for campaign launches to ensure compliance and traceability. LEVEL OF RESPONSIBILITY • Serve as a critical team member in a long-term strategic initiative, supporting a major financial institution’s co-branded credit card program. • Act as the central liaison between business stakeholders, technical teams, and external clients, ensuring seamless communication and execution. • Own the creation and accuracy of technical documentation that informs the work of all downstream teams involved in campaign execution. • Influence strategic outcomes by ensuring campaigns are built and launched based on accurate, complete, and approved specifications. • Maintain a high level of autonomy and accountability for deliverables that directly impact client satisfaction, customer response, and campaign performance. • Engage directly with client stakeholders, demonstrating strong communication skills and the ability to translate complex technical concepts into accessible language. • Ensure quality and compliance through rigorous testing, documentation, and audit planning. • Possess strong technical proficiency in data analysis, marketing automation platforms (especially SFMC), and dynamic content logic. • Holds a Bachelor’s degree in Business Administration and a Master of Science in Accounting. • Demonstrate professional experience in business systems analysis within a data-driven marketing or technology environment. TECHNICAL KNOWLEDGE & SKILLS • Has extensive experience in business Analysis, enterprise process mapping and documentation, as well as client and stakeholder management. • Is proficient in Business knowledge, Credit Card Marketing and Banking Analysis and Strategy, Change Management. • Is proficient in business knowledge of financial products and services; ability to translate financial concepts into actionable business insights. • Has extensive Functional Architecture Design and Knowledge skills with CRM and email marketing technology (MARTECH) platforms like Salesforce Marketing Cloud