Business Analyst – CDP Implementation(USC, GC on W2)

Job Title::Business Analyst – CDP Implementation(USC, GC on w2) Job Location:: US Remote/NY Visa USC, GC 8-10 Years • Lead end-to-end CDP implementation as a Business Analyst for a large consumer goods client • Gather, document, and translate business requirements into CDP functional specifications • Work closely with data engineering and martech teams on profile stitching — unifying customer identities across web, mobile, CRM, and offline touchpoints • Define and configure audience segments based on behavioral, demographic, and intent data for marketing use cases • Drive data activation workflows — ensuring segments are accurately pushed to downstream platforms (ad networks, CRMs, ESPs, DSPs) • Collaborate with marketing, IT, and analytics stakeholders to align CDP capabilities with business goals • Support UAT, data validation, and go-live activities during CDP rollout • Hands-on CDP implementation experience (e.g., Segment, Salesforce Data Cloud, Adobe Real-Time CDP, Tealium, or mParticle) • Profile stitching — identity resolution across multiple data sources • Audience segmentation — building and managing customer segments for activation • Data activation — pushing segments to downstream martech and adtech platforms • Strong BA skills — requirements gathering, user stories, functional specs, process flows • Willingness and ability to travel frequently to New York • CPG, Retail, or Beauty/FMCG domain experience • Stakeholder management across business and technical teams • Knowledge of data privacy and compliance — GDPR, CCPA, consent management • Familiarity with broader martech stack — CRM, DMP, ESP, DSP integrations Fashion /Footwear/ Apparel/ Retail / CPG, Consumer Goods, Manufacturing Thanks, and Regards Anil Kumar | Technical Recruiter Email: anil.k@ampstek.com Desk: 6095361083 www.ampstek.com https://www.linkedin.com/company/ampstek/jobs/