Business Analyst

About the Company Business Analyst with Airtable Cupertino, CA W2 Contract Only About the Role Business Analyst experienced in Airtable platform implementation and workflow automation, with strong analytical and communication skills to drive business transformation within the TV domain. Responsibilities • Requirement Gathering and Analysis • Airtable Solution Design & Implementation • Data Modeling & Integration • Stakeholder Management and Documentation • Continuous Improvement Qualifications • 5+ years’ experience Required Skills • Strong hands-on experience in building and managing complex Airtable bases (schemas, linked record, formula, automation) • Experience in designing Airtable interfaces, Automation scripts and Custom Extensions • Proven expertise in requirements elicitation, process reengineering, gap analysis, and function documentation • Skilled in data modeling, use-case definition, and user journey mapping • Familiarity with TV content life cycle management and KPIs around content readiness, quality and release timelines • Excellent analytical thinking with attention to detail and problem-solving orientation • Strong stakeholder engagement and cross-functional communication skills • Ability to translate business requirements into technical deliverables Preferred Skills • Exposure to other LC/NC platforms • Basic Understanding of REST APIs, JSON Data formats • Experience with data visualization tools • Familiarity with Agile/Scrum methodology and sprint-based delivery • Background in media & entertainment analytics and production planning • Understanding of AI/ML-based metadata tagging/automation in media workflows Kamil kamil.qureshi@sitwinc.com