Business Analyst – CRM & Marketing Technology (MarTech)

Role Overview We are seeking an experienced Business Analyst with strong expertise in Functional Architecture Design and Marketing Technology (MarTech) platforms, particularly Salesforce Marketing Cloud. The ideal candidate will possess a solid understanding of CRM systems, credit card marketing, and banking domain strategies, along with the ability to drive business analysis, stakeholder collaboration, and change management initiatives. Key Responsibilities • Analyze business requirements and translate them into functional and technical specifications. • Design and support functional architecture for CRM and MarTech solutions, especially Salesforce Marketing Cloud. • Collaborate with business stakeholders, marketing teams, and technical teams to deliver effective solutions. • Drive data-driven marketing strategies, particularly within credit card and banking domains. • Support campaign management, customer segmentation, and lifecycle marketing initiatives. • Lead requirement gathering workshops, documentation, and process improvements. • Ensure alignment of solutions with business objectives, compliance, and governance standards. • Manage change requests and support organizational change management activities. Required Qualifications • 6+ years of experience as a Business Analyst in CRM/MarTech environments. • Strong hands-on experience with Salesforce Marketing Cloud (SFMC). • Solid understanding of functional architecture design principles. • Domain expertise in banking and credit card marketing strategies. • Experience in business analysis, stakeholder management, and requirement documentation. • Knowledge of campaign management, customer journeys, and segmentation strategies. • Strong analytical, problem-solving, and communication skills. Preferred Skills • Experience with other CRM/MarTech platforms is a plus. • Familiarity with data analytics, reporting tools, and marketing automation. • Exposure to Agile/Scrum methodologies. • Understanding of regulatory and compliance requirements in banking. Key Competencies • Business & Functional Analysis • CRM & MarTech Expertise • Banking & Credit Card Domain Knowledge • Stakeholder Management • Change Management