Business Analyst

Description: • We are looking for a strategic and detail-oriented Business Analyst Contractor to join the Growth Product Marketing team. • This person brings curiosity about the business, uses data to drive evidence-based decisions, and values the context in which insights are applied. • In this role, you’ll generate insights on product performance, customer segments, and go-to-market efforts — including targeted prospecting, historical analysis, and performance tracking — to ensure our initiatives are aligned with market needs and business goals. Key Responsibilities: • Develop Insightful Reports: Analyze historical data across product usage, sales funnels, marketing activities, customer feedback, and market trends. Deliver quantitative and qualitative insights that shape product positioning, pricing strategy, and new market opportunities. • Cross-Functional Collaboration: Partner with product marketing, sales, sales enablement, marketing, and product management to gather data and, align on business goals • Market Opportunity Sizing: Estimate the addressable market for proposed initiatives and evaluate them based on potential business impact • Curating Targeted Outreach Lists: Use internal and external data sources to build high-value prospect lists that support go-to-market execution. • Performance Measurement: Leverage data visualization, business intelligence, and CRM reporting tools (e.g., Tableau, Salesforce) to track KPIs across product performance, outbound sales programs, and marketing activities Ideal Candidate: • Experienced in merging data from disparate sources across business units and technology platforms. • Brings strong critical thinking skills and curiosity to understand evolving company priorities and market needs. • Identifies appropriate business outcomes and connects them to go-to-market initiatives. • Demonstrates attention to detail, is highly organized, and able to manage multiple projects under tight deadlines. • Collaborates effectively with diverse cross-functional teams. • Navigates ambiguity and makes thoughtful recommendations by identifying key assumptions and leveraging available information. Preferred Experience: • SaaS industry background with familiarity in key performance metrics. • Experience using Salesforce for data and CRM reporting. • Exposure to market sizing for product or go-to-market initiatives. Skills: • Proficient in data visualization tools such as Tableau, Looker, or similar. • Experienced in data preprocessing, and transformation using Python, R, or SQL. • Proficient in Excel, Google Sheets, or similar tools to create pivot tables, perform lookups, and conduct data cleaning and analysis. Education: • Bachelor’s degree in Business Analytics, Management Science, Marketing, Finance, or a related field with at least 3 years of experience as a Business Analyst or similar role; alternatively, a Master’s degree in the same field with at least 1 year of relevant experience Screening Questions: Please provide answer of the following two Pre-screen questions: • Describe the difference between a dimension and a metric and illustrate the differences with an example • Define level of granularity within data tables and illustrate differences with an example Interview Process: • 1st round Interview with Hiring Manager • Take-Home Case Study – Assigned after successfully passing the 1st round interview • Final Interview – Candidates will present their case study findings and participate in a final interview discussion