Business Analyst

Job Title: Business Analyst Location: Malvern, PA Only W2 Candidates Responsibilities • Data Management and Analysis • Acquire and compile structured and unstructured data, verifying its quality, accuracy, and reasonableness. • Perform analyses of historical data to surface trends and insights using advanced analytical methods. • Validate analytical techniques employed by other analysts. • Expertise in key subject areas (e.g., audience targeting, client journey, marketing channel usage, and marketing content). • Reporting and Visualization • Prepare and deliver visualizations and internal presentations that translate analytic insights into tangible, actionable solutions for business partners to implement. • Develop, own, and manage recurring analytic or reporting processes. Qualifications • Experience: Over five years in analytics, data science, or business intelligence. • Education: Bachelor's degree in a relevant field; master’s or PhD preferred. • Technical Skills: Proficiency in SQL, Tableau, Python, PySpark and cloud platforms like AWS and Snowflake. • Communication Skills: Robust skills in communication, presentation development, and stakeholder engagement. • Data Visualization: Experience with tools like Tableau and Power BI. • Marketing Knowledge: Robust understanding of marketing principles and strategies (e.g., A/B, multivariate, multi-armed bandit).