Business Analyst

Senior Business Analyst – Marketing Initiatives (Hybrid | Milwaukee, WI) Contract Opportunity - 12 months We’re supporting a collaborative product team looking for a Senior Business Analyst to help drive marketing campaign initiatives through technology. This role partners closely with product managers, engineers, designers, and business stakeholders in an Agile environment to deliver meaningful outcomes. This is a hybrid role based in downtown Milwaukee and will begin as a contract engagement. What You’ll Be Doing • Dig deep into business processes to understand current state, future state, and gaps • Lead requirements gathering across multiple business areas and initiatives • Author clear, well-structured business requirements, user stories, and features • Act as the go-to liaison between business and technology teams • Support solution delivery through test planning, execution, and business sign-off • Provide mentorship and guidance to other BAs when needed • Partner with product and engineering teams to deliver campaign-driven solutions What We’re Looking For • 4–5+ years of experience as a Business Analyst • Strong background working in Agile / Scrum environments • Proven experience with JIRA and Business Requirements Documentation (BRD) • Excellent communication skills and stakeholder management ability • Comfortable leading discussions and influencing decision-making Nice to Have • Experience with process flow documentation and gap analysis • Exposure to Salesforce Marketing Cloud • Strong technical acumen and ability to translate business needs into technical requirements • Experience supporting marketing or campaign-focused initiatives If you’re a hands-on Senior BA who enjoys working closely with product teams and driving real business impact, this is a great opportunity to get involved with a high-visibility initiative.