Campaign Manager

Duration - 12 months Onsite - 5 days The successful candidate will own critical projects including end-to-end pipeline optimization across all funnel stages (MQL, SQL, SAL, Opportunities), management of paid media agency relationships, and delivery of weekly and quarterly business reviews to senior leadership. This is a business-critical role requiring immediate coverage to maintain momentum on ongoing campaigns and ensure continuity in pipeline performance. • Develop and execute B2B marketing plans: Create comprehensive B2B digital paid media strategies and campaigns to drive growth and customer engagement. • Own pipeline metrics and revenue targets, working backwards from business goals to develop comprehensive marketing strategies • Drive end-to-end pipeline optimization across all stages (MQL, SQL, SAL, Opportunities) • Partner with Sales to develop and execute high-impact nurture programs that accelerate pipeline velocity • Analyze funnel metrics to identify bottlenecks and implement solutions that improve conversion rates • Provide B2B reporting: Deliver weekly and quarterly business reviews (WBR & QBR) to measure performance and guide strategy optimisation. • Plan and deliver digital media campaigns, including managing the paid media agency • Compile, analyze, and present performance metrics, identifying opportunities to enhance campaigns and improve performance • Work effectively across organizational boundaries to define, manage, and prioritize work Qualifications - · 8+ years of professional non-internship B2B marketing experience · Experience using data and metrics to drive improvements · Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) · Experience with Salesforce · Experience building, executing and scaling cross-functional marketing programs · Experience communicating results to senior leadership · Experience using Microsoft Excel to manipulate and analyze data