Channel Metadata Analyst (Digital Lab)

Target PR Range: 52-62/hr • Depending on experience Summary: The Channel Metadata Analyst supports Digital Lab with day-to-day management, oversight, and optimization of marketing metadata and digital operational programs. This role will also cover aspects of Email Rental, Preference Center management, and dashboard/data operations. Responsibilities • Lead daily operations, including metadata tagging and dashboard management across complex brand programs, ensuring accuracy and on-time execution • Collaborate with internal stakeholders and agencies to maintain updated content, align processes, and uphold data management standards • Utilize Salesforce (CPMT) for metadata activities • Perform data querying, analysis, and process automation using SQL • Develop and maintain documentation such as playbooks, guides, and RACI matrices • Onboard cross-functional/agency teams on workflows and operational processes • Partner with teams to gather requirements, test, and verify data inputs/outputs • Drive standardization, automation, and process improvements to enable greater efficiency • Troubleshoot issues, identify root causes, and implement corrective actions with partners • Design, update, and maintain dashboards/operational reports using Smartsheet, Workfront, & PowerBI • Oversee and support aspects of Email Rental and Preference Center workflows and operations • Stay current with digital operations best practices and recommend new solutions • Communicate clearly and set expectations throughout operational processes Qualifications • Bachelor’s Degree in Business, Marketing, Information Systems, or equivalent experience • Experience with digital marketing operations, database/content management, project management. • Hands-on experience with Smartsheet, PowerBI, and Salesforce; proficiency in SQL (Snowflake) & Marketo a strong plus • Exceptional communication and collaboration skills across business and technical teams • Demonstrated ability to operate independently, solve problems, and manage multiple priorities in a dynamic environment • Proven track record of cross-functional teamwork and driving programs to completion • Strong knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook) • Enthusiastic, solution-oriented, and open to new challenges