Channel Metadata Analyst

Summary: The Channel Metadata Analyst supports Digital Lab with day-to-day management, oversight, and optimization of marketing metadata and digital operational programs. This role will also cover aspects of Email Rental, Preference Center management, and dashboard/data operations. Responsibilities: · Lead daily operations, including metadata tagging and dashboard management across complex brand programs, ensuring accuracy and on-time execution · Collaborate with internal stakeholders and agencies to maintain updated content, align processes, and uphold data management standards · Utilize Salesforce (CPMT) for metadata activities · Perform data querying, analysis, and process automation using SQL · Develop and maintain documentation such as playbooks, guides, and RACI matrices · Onboard cross-functional/agency teams on workflows and operational processes · Partner with teams to gather requirements, test, and verify data inputs/outputs · Drive standardization, automation, and process improvements to enable greater efficiency · Troubleshoot issues, identify root causes, and implement corrective actions with partners · Design, update, and maintain dashboards/operational reports using Smartsheet, Workfront, & PowerBI · Oversee and support aspects of Email Rental and Preference Center workflows and operations · Stay current with digital operations best practices and recommend new solutions · Communicate clearly and set expectations throughout operational processes Qualifications: · Bachelor’s Degree in Business, Marketing, Information Systems, or equivalent experience · Experience with digital marketing operations, database/content management, project management. · Hands-on experience with Smartsheet, PowerBI, and Salesforce; proficiency in SQL (Snowflake) & Marketo a strong plus · Exceptional communication and collaboration skills across business and technical teams · Demonstrated ability to operate independently, solve problems, and manage multiple priorities in a dynamic environment · Proven track record of cross-functional teamwork and driving programs to completion · Strong knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook) · Enthusiastic, solution-oriented, and open to new challenges Pay Rate: $58-62/Hr • Salary will be commensurate with candidate experience