Consumer Experience Insights Lead

Our pharma client is looking to bring on a Consumer Experience Insights Lead that will help drive the evolution from traditional web analytics to, insight-driven approach that connects customer behavior to business action. Reporting to the Associate Director of the web team, this role translates data from GA4, Adobe CJA, and Medallia into compelling narratives that uncover friction points, inform strategy, and drive continuous optimization of the digital customer experience across their portfolio. This is a fully remote role, 40 hours a week through the end of the year with the potential to extend into 2027.  A laptop will be provided. Consumer Experience Insights Lead Key Responsibilities - Synthesize behavioral, journey, and performance data into clear, actionable insights that explain what is happening, why it matters, and what to do next. - Build narratives that connect site activity to consumer challenges and business outcomes. - Map and analyze end-to-end digital experiences, identifying friction, drop-off points, and unmet customer needs across touchpoints. - Build and maintain a portfolio-level experience health dashboard across priority brand.com properties. - Lead test-and-learn strategies: A/B testing, personalization, experimentation, to validate recommendations before full-scale implementation. - Integrate VoC, behavioral analytics, and qualitative insights into a unified customer understanding that grounds decisions in real needs. - Advocate for customer-first thinking across digital initiatives, making complex data accessible and decision-ready for leadership and brand stakeholders. - Apply industry trends, competitive benchmarks, and emerging practices to continuously elevate insight capabilities. - Reduced friction across key customer journeys, validated through measurable changes in drop-off and task completion. - Measurable improvements in conversion, engagement, and satisfaction across the brand.com portfolio. - A visible shift from reactive data requests to a proactive, insight-driven operating cadence. Consumer Experience Insights Lead Basic Requirements - Bachelor's degree in Marketing Analytics, Digital Marketing, Data Science, HCI, or a related field. - 5+ years in digital analytics, consumer experience insights, or a similar insights-to-action role. - Hands-on proficiency with GA4 and Adobe CJA, including custom explorations, segments, and attribution analysis. - Experience with Medallia heatmaps and Surveys or comparable VoC platforms, integrating qualitative feedback with quantitative behavioral data. - Demonstrated ability to deliver prioritized, actionable recommendations, not just dashboards and reports. - Proven skill communicating complex findings to non-technical stakeholders in plain language. - Strong understanding of web UX, journey mapping, and conversion optimization. Consumer Experience Insights Lead Additional Preferences - Pharmaceutical or healthcare digital experience, including regulated content review workflows. - Familiarity with Adobe Target, AEP, or similar personalization and testing tools. - Experience with data visualization tools (Power BI, Tableau, Looker Studio). - Knowledge of SEO analytics and its intersection with on-site consumer experience. - Familiarity with Agile/SAFe frameworks and participation in PI planning. - Understanding of CMS platforms (Adobe AEM, EDS/Universal Editor) and their impact on analytics and journeys. In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including medical data. Benefits Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service. Email Your Resume In Word To Bailey.OConnell@jobalert.creativecircle.com Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply. Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : BO5-1989390L576 -- in the email subject line for your application to be considered. Bailey O'Connell - Recruitment Strategist For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role. This job was first posted by Creative Circle on 06/11/2026 and applications will be accepted on an ongoing basis until the position is filled or closed. This job was posted on 06/11/2026 and is open for 60 days Everforth Creative Circle is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. 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