CRM Analyst

Premium Entertainment Studio is seeking a detail-oriented and analytical CRM Analyst to support subscriber growth, engagement, and retention through data-driven lifecycle marketing. This role will focus on campaign analysis, execution support, audience targeting, and promotional performance across CRM channels. The ideal candidate brings a strong balance of technical, analytical, and operational skills, with the ability to work hands-on in marketing platforms while translating performance data into actionable recommendations. Key Responsibilities • Partner with external agencies and internal stakeholders to build and launch CRM campaigns within marketing automation platforms, including audience segmentation, content setup, and delivery logic. • Use working knowledge of HTML and CSS to troubleshoot and edit email templates, ensuring consistent rendering across devices, inboxes, and platforms. • QA CRM campaigns across channels to confirm audience accuracy, creative execution, links, offer copy, and personalization before deployment. • Analyze campaign performance across email, push, in-app messaging, and SMS, delivering actionable insights to improve engagement, conversion, and retention. • Monitor and report on promotional offer performance across lifecycle stages including acquisition, winback, retention, and upsell. • Collaborate on segmentation strategies that enable personalized customer journeys and more effective promotional targeting. • Evaluate A/B and multivariate tests to assess offer performance, customer responsiveness, and optimization opportunities. • Partner with Product and Engineering teams to support targeting logic, campaign setup, and data flow integrity across systems and platforms. • Help identify behavioral triggers, audience cohorts, and customer patterns that inform new promotional tactics and lifecycle communications. Qualifications • Bachelor’s degree in Marketing, Business, Analytics, or a related field. • 2–4 years of experience in CRM, marketing analytics, or customer insights, ideally within subscription-based, streaming, media, or direct-to-consumer environments. • Working knowledge of HTML and CSS for email production and troubleshooting. • Meticulous attention to detail, with experience QAing campaigns across devices and platforms. • Hands-on experience with CRM and marketing automation platforms such as Braze, Leanplum, CleverTap, or similar tools. • Strong proficiency in SQL and Excel; experience with data visualization tools such as Tableau or Looker is preferred. • Ability to work with large datasets and translate complex findings into clear, strategic recommendations. • Experience with offer strategy, testing frameworks, and performance evaluation is a strong plus. • Excellent collaboration and communication skills, along with a proactive, solutions-oriented mindset. • Passion for entertainment, storytelling, and customer-centric marketing. Contract Hybrid Schedule