CRM Business Analyst (32385)
Position: CRM Business Analyst Contract Opportunity via Clover Consulting (a Myticas Company)
Position Details
• Location: Grand Rapids, MI
• Duration: 8+ months with likely extensions
• Work Type: Hybrid (4 days onsite required)
• Note: Not eligible for sponsorship
Position Overview Seeking an experienced CRM Business Analyst to join the North American CRM team, focusing on marketing automation strategies and data-driven decision making for lead generation, sales optimization, and customer retention.
Required Qualifications
• BA/BS in:
• Computer Science/Engineering
• Statistics
• Mathematics
• Analytics
• Related field
• 8+ years experience in:
• Digital Marketing
• eCommerce
• CRM analytics
• Data analysis expertise:
• Tableau
• Power BI
• Google Data Studio
• SQL proficiency with GCP BigQuery
Core Responsibilities
Strategic Analysis
• Define audience segmentation data needs
• Determine campaign triggers
• Validate campaign execution data
• Analyze customer trends
• Recommend CRM improvements
Cross-functional Collaboration
• Liaison between:
• Marketing
• Technology
• Corporate Data Foundations
• Stakeholder engagement
• Requirements gathering
• Development team coordination
Technical Implementation
• Bloomreach scenario development
• Campaign Blueprint creation
• Data verification testing
• Field-level data mapping
• Data transformation oversight
Technical Skills
• SaaS marketing platforms (Bloomreach preferred)
• Data pipeline construction
• Multiple source data consolidation
• Data structure expertise
• SQL querying
Professional Competencies
• Creative problem-solving
• Analytical thinking
• Revenue attribution understanding
• Visual storytelling
• Leadership communication
• Self-direction
• Organizational skills
Career Level Expectations
• Technical expert status
• Strategic program ownership
• High-impact project leadership
• Best practices coaching
• Independent operation
About the Team The North American CRM team specializes in developing and implementing marketing strategies using automation software to enhance:
• Lead generation
• Sales performance
• Business owner retention
• Customer loyalty
• Team productivity
This position offers an opportunity to drive CRM strategy while working with cutting-edge marketing automation tools. The ideal candidate will combine strong technical expertise with business acumen and strategic thinking.
Position: CRM Business Analyst Contract Opportunity via Clover Consulting (a Myticas Company)
Position Details
• Location: Grand Rapids, MI
• Duration: 8+ months with likely extensions
• Work Type: Hybrid (4 days onsite required)
• Note: Not eligible for sponsorship
Position Overview Seeking an experienced CRM Business Analyst to join the North American CRM team, focusing on marketing automation strategies and data-driven decision making for lead generation, sales optimization, and customer retention.
Required Qualifications
• BA/BS in:
• Computer Science/Engineering
• Statistics
• Mathematics
• Analytics
• Related field
• 8+ years experience in:
• Digital Marketing
• eCommerce
• CRM analytics
• Data analysis expertise:
• Tableau
• Power BI
• Google Data Studio
• SQL proficiency with GCP BigQuery
Core Responsibilities
Strategic Analysis
• Define audience segmentation data needs
• Determine campaign triggers
• Validate campaign execution data
• Analyze customer trends
• Recommend CRM improvements
Cross-functional Collaboration
• Liaison between:
• Marketing
• Technology
• Corporate Data Foundations
• Stakeholder engagement
• Requirements gathering
• Development team coordination
Technical Implementation
• Bloomreach scenario development
• Campaign Blueprint creation
• Data verification testing
• Field-level data mapping
• Data transformation oversight
Technical Skills
• SaaS marketing platforms (Bloomreach preferred)
• Data pipeline construction
• Multiple source data consolidation
• Data structure expertise
• SQL querying
Professional Competencies
• Creative problem-solving
• Analytical thinking
• Revenue attribution understanding
• Visual storytelling
• Leadership communication
• Self-direction
• Organizational skills
Career Level Expectations
• Technical expert status
• Strategic program ownership
• High-impact project leadership
• Best practices coaching
• Independent operation
About the Team The North American CRM team specializes in developing and implementing marketing strategies using automation software to enhance:
• Lead generation
• Sales performance
• Business owner retention
• Customer loyalty
• Team productivity
This position offers an opportunity to drive CRM strategy while working with cutting-edge marketing automation tools. The ideal candidate will combine strong technical expertise with business acumen and strategic thinking.
