CRM Operations Executive (Frieze)

Job Description About MARI Group MARI is a global events and experiences company powering world-defining live experiences. Our portfolio of premium live properties spans sports, art, and entertainment — including the Madrid and Miami Open tennis tournaments, Frieze (a leading voice in contemporary art), and Barrett-Jackson (the premium U.S. collector car auction company). MARI also includes TodayTix Group, the global e-commerce leader for cultural experiences, connecting millions of customers with the best in live entertainment. MARI is reshaping the live events landscape — building a growing portfolio of category-defining events and brands that set the standard for what's next, across sports, entertainment, art, and lifestyle. At MARI, you'll work alongside people who are passionate, curious, and driven — people who believe that live experiences have the power to shape culture, and who care about the work, the mission, and each other. We welcome outstanding applicants of all backgrounds and encourage everyone to apply. About the Role Frieze is in the process of transforming how data systems and digital platforms drive the business. The position of CRM Operations Executive sits at the heart of this transition within the Data and Insights Team, laying the foundation of our BAU data services in order to harness the huge potential in data to drive value for the whole organisation. Frieze has an unrivalled opportunity within our market to build up a world-leading data-driven CRM program for high-net-worth art professionals, art enthusiasts and collectors. Critical to this is the collection, management and use of data within our data and digital eco-system. This is a full-time permanent role and qualified candidates must be based in London. What You'll Own: • Deliver integral BAU data services to the whole organisation. • Create procedures in Data Warehouse using SQL to optimise BAU data related tasks. • Ensure high standards of support for all internal users of the CRM. • Facilitate the use and awareness of the CRM and other supplementary data systems; including holding regular meetings with internal stakeholder teams to fully comprehend their data dependencies. • Work with internal stakeholders to appropriately segment and steward new contacts through the CRM. • Manage the scheduling, segmentation and delivery of data selections for the purposes of email marketing campaigns. • Identify data barriers to optimal cultivation of Frieze’s audiences, and proactively seek methods to address and improve them. • Regularly create and execute processes to cleanse and standardise data in the CRM. • Monitor data quality in the CRM and deliver database training where knowledge gaps arise. • Ensure that data is being processed in compliance with data protection laws. • Execute data processes that arise through Data Subject Rights. • Understand the organisation’s usage of the CRM and make recommendations to the CRM Operations Manager on system improvements. • Establish and maintain thorough documentation of the BAU processes that the CRM Operations team manage. • Work with the wider Data and Insights department to drive a culture of data led decision making. • Deputise for the CRM Operations Manager as required. What You'll Bring: • Minimum 1 years CRM experience • Demonstrable proficiency with SQL. • Experience of Data Warehousing technologies and architecture, specifically mySQL. • Understanding of data models and relational database structures. • Experience of data processing, manipulation, cleansing and validation. • Advance knowledge and usage of Microsoft Excel. • Expert knowledge in GDPR and its implementation. • Knowledge of segmentation, marketing automation and audience engagement strategies. • Experience of using email marketing platform, eg MailChimp. • Strong communication skills, with the ability to translate technical data issues for non-technical audiences. • High attention to detail and a methodical approach to data processing. Desirable Additional Experience: • Experience of processing data for events • Experience of using Sugar CRM • Experience of using Data Visualisation tools, eg. PowerBI Benefits Here are some of the Benefits and Perks offered at MARI Group: • Hybrid work environment (blend of in-office and at-home days) • Pension match and access to a bespoke pension scheme • Paid Parental Leave • Employee Assistance Programme • Enhanced gyms, wellness and financial wellbeing apps access via Wellhub • Flexible Paid Time Off Our Diversity & Inclusion Statement MARI believes in the power of live experiences to unite people — and we know that can only be achieved when we reflect the full diversity of the world around us. As a global company that shapes culture across sports, art, and entertainment, we are committed to fostering an inclusive workplace and to practicing anti-discrimination across race, gender identity, sexual orientation, disability, and beyond. We recognise that systemic inequality and discrimination remain challenges across the events and entertainment industry, and we are dedicated to driving meaningful progress — both within our own organisation and across the wider industry we are proud to be part of.