Customer Insights Analyst

Position: Customer Insights Analyst! Location: Parsippany, NJ (primarily remote - onsite up to 3 x a year in Parsippany, NJ) - Must be local to the area. (CT, NY or NJ area) Hybrid position Rate: $45.00-$50.00 per hour (W2 only) Contract Duration: 12+ months (with the possibility of Right to Hire) No C2C or 3rd party agencies About Us: We’re assembling a team of dynamic professionals, and we want you to be part of it! As a Customer Insights Analyst, you’ll play a pivotal role in shaping our Commercial business strategy a. Dive into market research, consumer insights, and more— What You’ll Do: Collaborate with the Marketing Insights Team to execute impactful Market Research initiatives. Uncover insights that drive Brand, Product, Advertising, and Customer Program strategies for PHYSICAL PRODUCTS, Manufacturing goods, - a product you can touch, see or smell (not digital) Dive deep into marketing research, analyzing data and trends. Leverage our tools and manage vendor relationships to gather valuable information. Be the bridge between data and strategy, asking the right questions and identifying needs. Present your findings to business owners and senior management, providing actionable insights. Market Research Focus: • End-to-End Research: From requirements gathering to study launch and results delivery. • Partnership: Work closely with senior Insights resources and external vendors. • Customer-Centric: Support Commercial areas like Physical Products, Manufacturing goods Programs, and Services. • Collaboration: Team up with channel marketing, legal, and services. Technical Skills: • MS Excel Ninja: Advanced proficiency. • Google Suite Guru: Master the tools. • Qualtrics Explorer: Intermediate experience. • Marketing Know-How: Understand the landscape. • Data Insights: Analyze and share actionable findings. • Qualtrics Wizard: Program questionnaires and analyze data. • Qualitative Insights: Conduct focus groups and interviews. • User Experience Testing: Enhance our offerings. Personal Attributes: • Effective Communicator: Bridge gaps and coordinate. • Excellent Communicator: Your words matter—both written and verbal. • Project Management Pro: Juggle multiple tasks. • Interpersonal Dynamo: Connect with departments and major customers. • Logical Problem Solver: Methodical approach. • Financial Acumen: Basics covered. • Self-Starter: Results-driven multitasker. • Team Player: Collaborate at all levels. • Positive Attitude: Overcome challenges with optimism. • Curious Mindset: Dive deep into data. • Analytical Thinker: Decode insights. • Aligning Performance: Connect success to strategy. • Business Acumen: Understand the big picture. • Strong Work Ethic: Roll up your sleeves and get things done. • Building Partnerships: Collaborate across functions. • Managing Conflict: Navigate challenges with grace. • Stress Tolerance: Keep calm and analyze on. Required Skills • Qualitative and Quantitative research on Physical products, manufacturing goods, cpg, or products that you can phycially touch, see, smell, eat or use (not digital) • Interview Moderating • Writing Discussion Guides • Panel Moderation • Survey Creation • Focus Group Facilitation • Project Management meeting timelines • Excel (advanced), PowerPoint (advanced), and Word (advanced) • Qualtrics, survey design and/or programming, • Marketing Insights, Customer Insights, Voice of the Customer (VOC), Customer experience Research, User experience Research, Marketing Insights, Market Research, Customer Journey Mapping • A/B testing, concept testing, new physical product development, Physical Products, (CGP) secondary or primary market research • Experience conducting analysis and sharing actionable insights • Qualtrics Education • Bachelor's Degree mandatory; preferred degree in Marketing, General Management, Psychology, Finance, Accounting, Economics, Architecture/Engineering, or Sustainability. • Certifications through N/ng, Burke, or other institutions/organizations will also be considered in lieu of a degree with appropriate experience. • College graduates or professionals with 3-5 years of experience in marketing research or marketing insights.