Data Analyst

Location: London (2 days on-site preferred) Contract Length: 3 months IR35 Status: Outside IR35 Start Date: ASAP Rate: £350-£400 Overview This role sits within a media agency environment, focused on analysing performance data from job boards and paid media channels, and transforming it into actionable insights. You'll also play a key role in improving current reporting processes, which are largely manual, and helping establish scalable, repeatable dashboards and tracking frameworks. Key Responsibilities • Build and maintain dashboards in Looker Studio • Analyse data from platforms such as Indeed, CV Library, Appcast, and paid social channels • Deliver trend analysis and performance insights across recruitment campaigns • Develop conversion and application funnels • Integrate GA4 and paid media platforms into reporting frameworks • Implement and manage UTM tracking and pixel tracking strategies • Support post-rollout optimisation after initial campaign launches • Create repeatable dashboard templates for use across multiple clients • Identify opportunities to improve processes and data accuracy • Provide guidance and best-practice recommendations in a relatively greenfield environment Skills & Experience Required • Strong experience with Google Analytics (GA4) and Google Tag Manager • Proven experience using Looker Studio for dashboard creation • Understanding of UTM tracking strategies and pixel tracking • Experience working with paid media data (paid social, Google Ads) • Ability to design scalable, automated reporting solutions • Confident taking ownership of projects end-to-end • Experience within a media agency or recruitment marketing environment is highly desirable Nice to Have • Experience upskilling or mentoring teams on Looker Studio or reporting tools • Exposure to multi-client environments with repeatable analytics frameworks Soft Skills • Able to translate technical concepts into clear insights for stakeholders • Proactive, with the confidence to suggest ideas and improvements • Strong stakeholder management and ability to guide decision-making