Data Analyst [81331]

Data Analyst II Location: Remote (PST preferred) Contract Type: Contract (potential to extend or convert) We are seeking a highly skilled Data Analyst II with advanced SQL expertise and strong experience in product analytics and CRO (Conversion Rate Optimization). This role supports the development of a new application system through data integration, experimentation, and quality assurance. You will influence product performance, customer experience, and business decision‑making through deep analytical insights. About the Role You will join a collaborative team of four core analysts and partner with cross‑functional teams across product, marketing, ecommerce, CRM, BI, and engineering. Your work will focus on onboarding a new platform, analyzing data flows, optimizing user pathways, validating data accuracy, and driving insights across the full customer funnel. Key Responsibilities • Analyze and interpret data across systems, products, and platforms • Map and validate data fields between legacy and new systems • Conduct discrepancy and root‑cause analysis to resolve data variances • Lead A/B testing strategy, execution, and evaluation • Perform product analytics, including funnel analysis, retention, user flows, and engagement metrics • Conduct CRO analysis to identify friction points and optimize conversion funnels • Build dashboards and reports to track KPIs and surface actionable insights • Conduct pathing analysis (CTR, conversion funnels, journey drop‑offs) • Partner with stakeholders to support subscription, marketing, product, and ecommerce initiatives • Present complex analytical findings in clear, concise business terms • Collaborate with IT, BI, and Operations to resolve data accuracy and quality issues Must‑Have Skills & Experience Technical • Advanced SQL (required) • Excel proficiency • Experience with BI tools (Tableau, Power BI, etc.) • Experience with ETL processes or automated pipelines • Experience with Google Analytics or Adobe Analytics • Strong understanding of relational databases • Experience with API workflows or Airflow Domain Expertise — MUST HAVE • CRO (Conversion Rate Optimization) experience • Product analytics experience (funnel analysis, cohort analysis, growth metrics, engagement/retention analysis) • Experience in digital product, ecommerce, or online user behavior analytics Soft Skills • Self-starter with the ability to work independently • Strong critical thinking and analytical problem-solving • Excellent communication skills for presenting insights • Highly organized and detail-oriented • Curious, proactive, and comfortable driving initiatives Qualifications • Bachelor’s degree in a quantitative or analytical field • 2–4 years of experience in data analytics (digital/ecommerce preferred) • Experience analyzing multiple revenue streams (LTV, recurring billing, payouts) • Experience designing and interpreting A/B and multivariate tests • Ability to prioritize KPIs and manage complex analytical workstreams Nice-to-Haves • Advanced multivariate A/B testing • Additional CRO methodologies • Growth analytics and trend identification