Data Analyst

Job type: W2 Contract (through end of year, with potential to extend) Location: Remote Compensation: $49-52/hour Overview We're seeking a Data Analyst to help advance how a leading education-focused nonprofit institution understands and uses digital audience data across its public-facing web properties. This consultant will bring strong expertise in GA4, Google Tag Manager, and Looker Studio, along with experience supporting content-rich websites that serve broad public audiences. Responsibilities • Review and evaluate the current GA4 implementation across web properties to ensure tagging, event tracking, downloads, and data collection are accurate, useful, and aligned with organizational goals. • Identify opportunities to improve data structure, event design, and measurement practices to take full advantage of GA4 functionality. • Collaborate with internal stakeholders to refine and streamline Looker Studio dashboards and reports, making insights more accessible and actionable. • Develop reporting that highlights key audience behaviors, including top-performing resources, traffic sources, popular search terms, engagement quality, and other meaningful indicators. • Establish baseline audience behavior metrics and monitoring approaches to help staff identify unusual changes and investigate underlying causes. • Create measurement strategies that align analytics implementations with defined goals, reporting needs, and success metrics. • Translate findings into practical recommendations for website improvements, reporting enhancements, new tracking opportunities, and related digital optimization efforts. Qualifications • 5+ years of experience working with analytics solutions, with a strong emphasis on Google Analytics. • 3+ years of experience configuring Google Analytics and Google Tag Manager. • Hands-on expertise with visualization and reporting tools such as Looker Studio and Tableau. • Experience supporting complex, content-rich websites that serve public audiences. • Excellent written and verbal communication skills. • Strong facilitation and stakeholder engagement skills. • Ability to explain technical analytics concepts clearly to non-technical audiences. • Self-directed, collaborative work style with the ability to operate effectively in a remote environment.