Data Analyst

About the Role We’re seeking a data-driven Marketing Data Analyst to help us understand, predict, and optimize customer behavior and business performance. In this role, you’ll focus on churn analysis, revenue forecasting, and marketing performance measurement — providing insights that guide strategic decisions across our Marketing, Digital Services, and AI Agent Program teams. You’ll blend marketing analytics with business intelligence — designing experiments, building dashboards, and using data to tell clear stories about customer engagement and business impact. Key Responsibilities • Churn & Revenue Analytics: • Develop models and insights to identify drivers of customer churn and revenue growth. • Provide data-driven recommendations to improve retention, upsell, and lifetime value. • A/B Testing & Experimentation: • Design, execute, and evaluate A/B and multivariate tests across digital and marketing channels. • Partner with marketing and AI teams to measure the impact of new digital initiatives. • Dashboarding & Reporting: • Build and maintain Power BI dashboards and reports to monitor key KPIs (churn, conversion, campaign ROI, LTV, etc.). • Ensure stakeholders have timely and accurate access to business performance insights. • Data Exploration & Querying: • Write and optimize SQL queries to extract, transform, and analyze data from multiple sources. • Partner with data engineering and IT to ensure data quality, consistency, and integrity. • Business Impact & Case Development: • Quantify the business impact of digital initiatives and marketing programs. • Support business casing and forecasting for new initiatives, particularly in the AI Agent Program. • Cross-Functional Collaboration: • Work closely with the Digital Services and AI teams to connect analytics to product and service improvements. • Collaborate with Marketing, Finance, and Product teams to align insights with business goals. Qualifications Required: • Bachelor’s degree in Statistics, Economics, Marketing Analytics, Data Science, or related field • 3–5 years of experience in a data analytics role (preferably in marketing, digital, or customer analytics) • Strong proficiency in SQL and experience querying large datasets • Expertise in Power BI (or similar BI tools) for dashboard development • Solid understanding of statistics (hypothesis testing, regression, confidence intervals, etc.) • Experience conducting A/B tests and analyzing test results • Excellent communication skills — able to translate complex data into clear, actionable insights Preferred: • Experience with customer lifecycle or churn modeling • Familiarity with AI-driven products or digital customer service programs • Working knowledge of Python or R for statistical modeling • Experience with marketing data sources (CRM, ad platforms, customer data platforms, etc.) Success in This Role Looks Like • Clear, actionable insights that directly influence marketing and digital strategies • Power BI dashboards that simplify decision-making for business leaders • Measurable improvement in churn reduction, customer engagement, and revenue performance • Strong cross-functional relationships and data-backed business cases for innovation About Us Moodys NWC is a result-driven management consulting firm headquartered in the Seattle metropolitan area. We specialize in best-fit consulting based on client needs, with a focus on all aspects of digital product management. We have an active role that we are looking to assist our premier client with and are looking for an experienced consultant with the right set of values. For us, personality fit is paramount. We are looking for self-starters who are experienced but flexible in their approach and have a customer-focused outlook. Our consultants go above and beyond, focus on the end goal, and do what it takes to deliver the desired results. If you are someone who fits the above job description, then please look at the specific opportunity and let us know why you are a good fit for Moodys NWC. Our compensation reflects the cost of labor across several US geographic markets. The salary for this position ranges from $110k/year in our lowest geographic market up to $130k/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Other forms of compensation are offered in the form of medical, vision, and dental benefits. Moodys NWC believes in a culture of diversity, acceptance, and belonging. We are committed to being an equal opportunity employer and hiring without discrimination, including based on race, color, creed, national origin, sex, marital status, age, sexual orientation, gender identity, disability, medical status, or veteran status. Moodys NWC complies with federal and state disability laws and makes reasonable accommodations for applicants and candidates with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, please submit a contact form here: https://moodysnwc.com/contact-us/