Data Conversion Analyst

Contract Details - Work Mode: Remote with occasional onsite meetings as needed - Location: Dover, DE - Schedule: Approximately 37 hours/week, day shift (standard business hours ending around 4:30 PM) - Duration: 6 months from start About the Opportunity This role leads end-to-end analytics that drive customer conversion, funnel optimization, and revenue growth. You will collaborate closely with DBAs, ETL developers, and business stakeholders to design conversion-focused data models, ensure data quality, and turn insights into actionable recommendations. Key Responsibilities • Design and maintain conversion-focused data models supporting analytics, experimentation, and attribution. • Implement data quality checks, monitoring, and documentation across environments. • Analyze customer journeys, funnel performance, and behavioral patterns to identify conversion bottlenecks. • Conduct A/B test analysis and partner with product teams to evaluate experiment impact. • Translate complex data into clear recommendations that influence product and business strategy. • Define KPIs and measurement frameworks with project, business, and technical teams. • Present insights to leadership and drive alignment on optimization initiatives. • Identify data health and conversion risks. • Write/review SQL queries and collaborate with ETL developers and DBAs. Required Qualifications • 4 years in analytics, data engineering, or BI roles with a focus on conversion, data health, or data cleanup. • Strong understanding of data modeling. • Hands-on experience with BI tools (Looker, Tableau, Power BI, Mode, etc.). • Experience collaborating with ETL developers and DBAs. • General understanding of SQL (no specific dialect required). • Ability to turn data into actionable insights and communicate with non-technical stakeholders. • Strong presentation and communication skills. Preferred Qualifications • Familiarity with Department of Labor data models, processes, and regulations. • Experience with public-sector data. • Experience with system integration and data validation modeling. Work Environment - Remote-first with occasional onsite meetings/events in Delaware; travel costs are not reimbursed. - Security screening may be required. #ZR