Data Product Lead

Position Overview Looking for a Data Product Lead to lead the Data POD supporting enterprise- scale Adobe Experience Cloud initiatives. This role serves as the technical and consultative leader for the foundational data layer that powers customer experience, activation, analytics, and personalization capabilities across the Adobe ecosystem. The Data Product Lead is responsible for B2B data architecture, Adobe Web SDK and dat acollection implementations, upstream CRM and marketing-automation integrations, governanc eframeworks, identity strategies, and data quality programs that enable trusted, actionabl ecustomer data. Working closely with Product Managers, business stakeholders, architects, an ddelivery teams, this leader will translate strategic priorities into executable roadmaps, overse ePOD delivery, and ensure the scalability, reliability, and governance of data assets acros sAdobe Experience Platform (AEP), Real-Time CDP B2B (RTCDP), Adobe Journey Optimize r(AJO), and Customer Journey Analytics (CJA) . Location: Dallas, TX Key Responsibilit iesTechnical Execut • ionOwn technical quality, delivery velocity, and overall execution for all work within the D • ataP • OD.Lead hands-on reviews of solution designs, B2B data architectures, XDM schemas, configurations, integrations, and deployment pla • ns.Establish and enforce quality standards, including peer reviews, QA validation processes, deployment checklists, operational runbooks, and governance contro • ls.Manage and mentor offshore data engineering resources, providing clear specifications, acceptance criteria, feedback, and delivery oversig • ht.Develop and maintain playbooks, templates, standards, and reusable implementation patterns for data collection, integration, and governance initiativ • es.Design and oversee Adobe Web SDK implementations, Edge Network / Data Streams configuration, tag management frameworks, and enterprise data layer architectur • es.Lead CRM, billing, and campaign data integrations into AEP, including lead-to-account matching and account-based data mode • ls.Define and maintain XDM schemas, datasets, ingestion strategies, and B2B identity frameworks—accounts, contacts/leads, opportunities, and buying groups—that support enterprise use cas • es.Ensure data quality, governance, lineage, and compliance requirements are incorporated into all solutio ns.Program Integrat • ionRepresent the Data POD across governance forums, including sprint reviews, PI planning sessions, steering committees, and executive leadership revie • ws.Translate business priorities and Product Manager requirements into executable sprint plans and delivery roadma • ps.Manage POD intake, prioritization, capacity planning, and dependency tracki • ng.Communicate delivery status, risks, blockers, quality metrics, and adoption indicators to stakeholders and leadersh • ip.Partner with compliance, security, and risk teams to ensure alignment with governance requiremen • ts.Drive data readiness planning and milestone management for enterprise initiatives, including migrations off legacy marketing automation platforms (e.g., Eloqua, Marketo) onto the Adobe sta • ck.Develop and maintain POD performance metrics, including capacity utilization, velocity, delivery health, and quality scorecar ds.Consultative Leaders • hipServe as the trusted advisor for all data-related initiatives and capabilities within the Adobe ecosyst • em.Translate complex technical concepts into clear business outcomes for Product Managers, marketers, and executive stakeholde • rs.Partner with business and technology teams to establish data ownership models, access strategies, service-level agreements, and governance standar • ds.Identify opportunities to improve operational efficiency through process optimization, automation, and modernization initiativ • es.Drive enablement and knowledge transfer efforts that support long-term client ownership and operational maturi • ty.Coach and develop team members while promoting a consultative, solution-oriented culture across the engageme • nt.Manage escalations, provide strategic guidance, and partner with leadership to ensure successful solution delive ry.Data Governance & Qual • ityOwn the data governance roadmap and support enterprise governance initiativ • es.Establish and maintain frameworks for data quality, freshness, completeness, lineage, and compliance monitori • ng.Drive implementation of consent management strategies, data labeling standards, DULE policies, and governance controls within Adobe Experience Platfo • rm.Develop and maintain KPI frameworks and dashboards that measure data health, trust, adoption, and operational effectivene • ss.Drive data quality initiatives focused on freshness SLAs, completeness metrics, integration health monitoring, and operational reliabili • ty.Partner with stakeholders to continuously improve data quality and reliability across customer experience platfor ms.Agentic Automation & Innovat • ionIdentify and prioritize automation opportunities across data collection, integration, governance, and operational workflo • ws.Partner with AI and engineering teams to develop and scale automation initiatives that improve efficiency and reduce manual effo • rt.Establish governance controls and human-in-the-loop processes for AI-assisted workflo • ws.Drive initiatives focused on automated data validation, anomaly detection, schema mapping, and integration accelerati • on.Measure and report automation outcomes, including operational efficiency gains, manual effort reduction, cost savings, and operational scalabili ty. Required Skills & Experi • ence8+ years of experience in data architecture, customer data platforms, marketing technology, data engineering, digital transformation, or related discipli • nes.Deep hands-on expertise with Adobe Web SDK, Edge Network / Data Streams, tag management solutions, and enterprise data layer architect • ure.Extensive experience implementing and supporting Adobe Experience Platform (AEP) solutions, including XDM schema design and dataset configurat • ion.Hands-on experience with the B2B data model—accounts, contacts/leads, opportunities, marketing lists, and buying groups—in RTCDP B2B or a comparable B2B • CDP.Proven experience integrating CRM (Salesforce/Dynamics), billing, campaign, and enterprise data sources into Adobe Experience Platform, including lead-to-account match • ing.Strong expertise in XDM schema design, dataset configuration, data modeling, and data governance best practi • ces.Experience designing and supporting both batch and streaming data ingestion architectu • res.Deep understanding of data governance, data lineage, consent management, data labeling, and DULE polic • ies.Experience with B2B identity resolution, account-to-person resolution, profile stitching, and cross-device identity strategies within RTCDP environme • nts.Strong knowledge of cloud-based data platforms including GCP, AWS, Azure, and Snowfl • ake.Demonstrated experience leading complex, cross-functional programs within large enterprise environme • nts.Proven ability to manage offshore technical resources and distributed delivery te • ams.Experience establishing data quality frameworks and governance programs with measurable outco • mes.Strong stakeholder management, communication, presentation, and executive influence ski • lls.Experience balancing technical delivery priorities with business objectives and operational outco mes. Preferred Qualifica • tionsExperience supporting telecommunications, media, technology, or large-scale B2B digital transformation initiat • ives.Hands-on experience with Adobe Journey Optimizer B2B Edition and B2B journey/orchestration data requirem • ents.Experience with Adobe Journey Optimizer (AJO), Customer Journey Analytics (CJA), and Real-Time CDP B2B (RTCDP). Experience with account-based marketing (ABM) data models and platforms (Demandbase, 6se • nse).Experience establishing enterprise data governance programs and data quality framew • orks.Familiarity with Agile delivery methodologies, PI planning, and scaled delivery mo • dels.Experience building AI-assisted operational workflows and automation prog • rams.Adobe Experience Platform, Adobe Experience Cloud, or related Adobe certifications (AEP Data Architect/Engineer, RTCDP, AJO, • CJA).Cloud platform certifications in AWS, Azure, GCP, or Snowf • lake.Highly preferred to be based in or willing to work from the Dallas, TX area.