Digital Analyst

Title: Digital Analyst Employment Type: 6 month-contract with potential FTE conversion or extension afterwards Location: Chanhassen, MN (4x per week) Salary: 40-55/hr Overview: A health and fitness client of Insight Global is looking for a Digital Analyst (Mobile Analytics) to supports the measurement, analysis, and optimization of the mobile product experience. This role focuses on turning data into insights that inform decisions about member engagement, product performance, and feature improvements. Working under the guidance of senior analysts and managers, the Digital Analyst partners with cross-functional teams to track key performance indicators (KPIs), identify trends, and provide actionable recommendations that enhance the mobile member experience. This position is ideal for an analytically minded problem-solver who enjoys working with data, learning modern BI tools, and contributing to a culture of data-driven decision-making. Job Duties/Responsibilities • Collect, analyze, and interpret data related to mobile app engagement, member behavior, and feature performance. • Build and maintain dashboards and reports using enterprise BI platforms such as Domo and Adobe Analytics. • Track key performance metrics and help identify opportunities for mobile product optimization. • Work closely with mobile product managers, digital marketing, and engineering teams to understand business goals and analytics needs. • Participate in sprint planning, retrospectives, and cross-functional meetings as part of an agile analytics team • Support data validation and accuracy checks to ensure analytics outputs are trusted and consistent. • Collaborate with data engineering and platform teams to enhance data pipelines and reporting structures. • Contribute to documentation of dashboards, KPIs, and analytic definitions for transparency and reuse. • Proactively identify ways to improve reporting processes and analytic efficiency. • Learn from senior analysts and contribute ideas to improve analytics maturity. Minimum Required Qualifications • Bachelor’s degree in Business, Analytics, Marketing, Economics, Statistics, Computer Science, or related field. • 2–4 years of experience in analytics, BI, or data visualization (mobile analytics experience preferred). • Working knowledge of BI tools such as Domo, Adobe Analytics, Snowflake or equivalent platforms. • Hands-on experience with SQL for data analysis. • Strong problem-solving, communication, and collaboration skills. • High attention to detail and ability to manage multiple priorities in a fast-paced environment. Preferred Qualifications: • Experience with mobile product analytics, including engagement or retention metrics. • Familiarity with Agile/Scrum frameworks and Atlassian tools (Jira, Confluence). • Ability to translate complex data into clear visual stories that support decision-making. • Curiosity and enthusiasm for learning new business areas and technologies. • Experience supporting or contributing to analytics projects within a large organization.