Digital Analyst

Digital Data Analyst Up to £55,000 Hybrid - Staffordshire (2x days per month) Our client, a leading organisation within the hospitality sector, is looking to hire a Digital Data Analyst to support data quality, analytics, and reporting across a large digital estate of nearly 100 websites. This role is central to understanding and improving customer journeys, identifying drop-off points, and enabling data-driven optimisation across online booking and digital experiences. Responsibilities • Deliver end-to-end reporting and dashboarding to support digital performance and conversion insights • Assess, select, and extract data from multiple sources using SQL • Analyse customer journeys to identify drop-off points and opportunities for optimisation • Debug and validate tracking tags to ensure accurate and reliable data capture • Work with GA4, Looker, Power BI, and Excel to produce actionable insights Skills & Experience • Strong experience with SQL, GA4, and Google Tag Manager (debugging and validation) • Web analytics background (GA4 preferred; Adobe Analytics considered) • Comfortable working in environments where some data sits outside a central warehouse • Familiarity with Microsoft Clarity desirable • Exposure to CRO is a bonus, not essential Please note we cannot offer sponsorship for this position.