Digital Insight Analyst

Our client is a fast growth customer-centric company focused on delivering breakthrough products. They are seeking a Contractor for Product Analytics to immediately restore and enhance their digital analytics capabilities across mobile apps, web experiences, loyalty, commerce, and global digital products. This contractor will serve as the analytical engine for the Digital Product and Marketing teams—owning tracking, dashboards, insights, and attribution modeling to ensure the business can effectively measure digital performance, adoption, and business impact. Immediate Impact Areas Without this role, the following high-impact activities are currently unsupported: • Digital Macro Dashboard is no longer updated (no trendline monitoring, no adoption KPIs) • Digital Adoption KPIs measurement (Boutique Redemption, Rewards, Academy, etc.) • GA4 tagging, Segment tracking, SEO/Search Console are not being managed • No attribution model for orders across app, web, CRM, pop-ups, media, etc. • Touchpoint analysis (e.g., cross-product Venn diagram segments) is not being produced • Incremental revenue measurement for upsell/retain pop-ups is not possible • No GA4 reporting for marketing/media campaigns • No international tagging or reporting setup • No ad hoc analytics during large adoption pushes (e.g., Surprise & Delight) This contractor will restore, stabilize, and scale these analytics capabilities for the business. Key Responsibilities 1. Digital Measurement & Instrumentation • Rebuild and own all GA4 tagging, Segment event tracking, and tracking governance. • Partner with engineering to ensure high-quality, accurate tracking across apps and web. • Implement international tagging and ensure global measurement consistency. • Maintain documentation for events, parameters, schemas, and naming conventions. 1. Digital Adoption Analytics • Re-establish measurement for all digital adoption metrics, including: • Boutique Redemption • Loyalty usage (points earned, redeemed, engaged users) • Academy consumption • Digital ordering behavior • Multi-touch adoption segments Restore and manage the Digital Macro Dashboard with weekly/monthly updates. • Monitor adoption trendlines and produce KPI narratives for leadership. 1. Order Attribution & Revenue Impact • Build and maintain attribution models assigning orders to correct sources: • In-app • Web • CRM campaigns • Pop-up prompts (upsell, retain) • Promotions and loyalty nudges • Paid media / marketing • Develop methods to measure incremental revenue uplift from product features and interventions. 1. Product Analytics & Behavioral Insights • Conduct funnel, retention, and cohort analyses to understand user behavior and friction points. • Produce touchpoint analyses (e.g., Venn diagrams) to identify high-LTV customer groups. • Reveal segments where digital engagement drives materially higher lifetime value. • Support PMs with insights to shape product roadmaps and prioritization. 1. Experimentation & Optimization • Partner with Product to design and measure A/B tests. • Evaluate performance of: • Upsell pop-ups • Retention prompts • Surprise & Delight campaigns • Establish frameworks for continuous testing and optimization. 1. SEO, Web Analytics & Marketing Reporting • Manage Google Search Console, SEO reporting, and organic search health. • Provide GA4 reporting for marketing/media campaigns and support campaign analyses. • Support marketing with acquisition, attribution, and cross-channel insights. 1. Ad Hoc Insights & Leadership Support • Deliver quick-turnaround analyses for leadership and cross-functional teams. • Support product launches, adoption pushes, and performance deep dives. Skills and Qualifications Required • 5+ years in product analytics, digital analytics, or growth analytics. • Strong expertise with GA4, Segment, Snowflake, Mixpanel and Tableau. • Fluent in SQL and comfortable working with event-level datasets. • Demonstrated success building instrumentation plans and maintaining data governance. • Experience measuring digital adoption, product usage, and feature performance. • Experience building attribution models across channels. • Strong understanding of SEO, Google Search Console, and web analytics. • Ability to independently prioritize and deliver in a fast-paced environment. • Excellent communication skills and ability to translate insights into action. Preferred • Experience in mobile app analytics. • Experience with loyalty, commerce, or B2B2C digital experiences. • Familiarity with experimentation frameworks and uplift modeling.