Digital Marketing Analyst

Digital Marketing Analyst Pride Health is hiring a Digital Marketing Analyst for one of its clients in Michigan. This is a 6-month contract with possible extension, with competitive pay and benefits. Job Title: Digital Marketing Analyst Pay range: $19 - $22 an Hour on a W2 Location: Detroit, MI – 48202 (Onsite) Duration: 6-month contract (Possible extension) Shift: Monday–Friday, 8:30 AM - 5:00 PM Job Summary The Digital Marketing Analyst is responsible for conducting internal analysis of the client’s owned (website, social media) and paid (search, display, native) media to support annual growth and engagement goals. This position will support analysis of digital marketing channels and campaigns by sharing insights and recommendations, including regular reporting, dashboarding, and communicating performance to management and cross-functional stakeholders. In addition to analyzing and building reports utilizing available dashboards, the Digital Marketing Analyst will work with SEO platforms and vendors to track performance of priority landing pages and recommended updates to content and page structure to improve searchability. To be successful in this role, candidates must be familiar with current SEO techniques and tools and have excellent analytical skills. The right candidate will demonstrate a natural curiosity that facilitates rapid learning of the client’s integrated health system. Candidates must be self-motivated, detail-oriented, be able to work with limited supervision, and be comfortable working with multiple priorities and stakeholders. Job Duties • Search Engine OptimizationConduct technical SEO audits and work with the web team to implement necessary on-page and off-page SEO optimizations, including meta tags, headings, alt text, and internal linking • Work with content owners and the web team to continually optimize on-page website content to improve search engine ranking and monitor placement over time for valuable search phrases and keywords. • Perform comprehensive keyword research and identify high-value keywords relevant to our industry and target audiences to guide content and optimization strategies • Monitor and analyze website performance, keyword rankings, organic traffic, and other key SEO metrics using various tools such as Google Search Console, GA4, Looker Studio, Schema, BrightEdge • Identify technical SEO opportunities and propose new ideas on how to stay up-to-date with the latest trends and best practices in search engine optimization • Maintain professional growth and development through seminars, workshops, and professional affiliations. • Reporting & AnalysisAnalyze best practices in the digital space and provide recommendations to the client’s marketing and content teams, advising on opportunities to develop engaging and/or highly searchable content that will yield high impressions and user sessions to expand the client’s reach and cause. • Work with cross-functional teams to recommend and implement optimized marketing tactics, including: social media posting strategies, keywords and phrases, technical search engine ranking factors • Develop monthly, quarterly, and ad hoc reports for Tier 1 Service Lines and other priority owned and paid campaigns • Interpret data to formulate reports and develop customer and market story which drives the organization to more comprehensive patient-based solutions • Understand and frame results with an appreciation of the limitations and potential biases of the analysis. • Utilize tools that track analytics, including, but not limited to: Google Analytics, Facebook Insights, Twitter Insights, LinkedIn Insights, Sprout Social, Press Ganey, BrightEdge, Google Search Console, Schema and Power BI. • Apply and manage a list of appropriate UTM codes for tracking of digital and social assets. • Monitor performance against agreed-upon KPIs Education and Experience: • Bachelor's Degree (emphasis in marketing, data science, marketing analytics, or related field preferred). • 3-5 years of experience in analytics, paid media, SEO, marketing, or related field. • Experience with Microsoft Excel, Search Console, and Google Analytics. • Experience creating reports within Google Analytics and social media management platforms. • Experience in communicating and working with cross-functional teammates who may be either data-driven or more qualitative. • Understanding of search engine optimization best practices. • Solid understanding of the sales and marketing aspects to drive lead generation throughout the patient consideration process. • Experience interpreting data and creating action plans based on those interpretations. Experience with SEM Rush, BrightEdge, or other SEO platforms is highly preferred. Pride-Health offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors. Equal Employment Opportunity Pride-Health is an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law. Fair Chance Employment Pride-Health is a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances. Accommodations We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us. Only applicable for San Francisco Candidates: Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, upon any inquiry of parental leave or lactation accommodation.