Digital Marketing Analyst

Job Title: Analyst, Digital Marketing Location: Remote (Must reside within 100 miles of Cupertino, CA; Culver City, CA; or Seattle, WA) Duration: 12-Month Contract Pay Rate • Culver City, CA: $68.08/hour • Cupertino, CA: $72.59/hour • Seattle, WA: $72.01/hour Job Summary We are seeking a highly detail-oriented Digital Marketing Analyst with a strong foundation in statistics and marketing analytics. This role is ideal for someone who thrives on data-driven problem solving and can translate complex datasets into clear, actionable insights that inform marketing and product strategies. Key Responsibilities • Build, maintain, and optimize data-driven models, including experimentation frameworks, forecasting algorithms, and machine learning models to improve campaign performance and identify trends • Translate business needs into analytical frameworks and communicate model outputs into clear, actionable insights for marketing and product stakeholders • Develop and maintain performance benchmarks across digital marketing channels • Create, manage, and automate content taxonomies to support attribution and performance analysis • Apply natural language processing (NLP) and topic modeling techniques to analyze consumer feedback, sentiment, and competitive insights • Analyze content performance across paid, organic, and total channel strategies • Leverage social listening and analytics tools to generate audience and consumer insights Required Qualifications • Bachelor’s degree or equivalent experience • 2–5 years of experience in data analytics, marketing analytics, data science, or a related field • Strong understanding of statistical concepts and methodologies • Proficiency in Excel or Apple Numbers • Experience working with cross-functional teams including marketing, creative, social, and data science • Deep understanding of social media metrics across platforms such as Instagram, TikTok, YouTube, X, and Facebook • Experience analyzing content performance across paid and organic channels • Proficiency with social listening, competitive analysis, and audience insight tools • Ability to read and analyze large volumes of content in Simplified Chinese Preferred Qualifications • Experience writing and querying in SQL • Proficiency in Python or R for data analysis • Familiarity with SEO metrics and performance tracking • Experience building and maintaining marketing taxonomies Mathys+Potestio values applicants of all backgrounds and experiences. We do not discriminate based on race, color, national or ethnic origin, ancestry, age, religion or religious creed, disability or handicap, sex or gender, gender identity and/or expression, sexual orientation, military or veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.