Digital Marketing Analyst

THE TEAM YOU WILL BE JOINING • A well-established, global consumer products organization with a growing digital and e-commerce presence. • A collaborative marketing environment focused on improving digital measurement, customer experience, media effectiveness, and online performance. • A cross-functional team partnering with marketing, technology, developers, agency partners, and business leadership. • An organization investing in stronger analytics infrastructure, reporting capabilities, data governance, and digital decision-making. LOCATION • Remote flexibility with a preference for candidates located in the Greensboro, Durham, High Point, or surrounding North Carolina markets. • Initial 6–12 month contract engagement with the possibility of extension based on business needs and performance. WHAT THEY OFFER YOU • The opportunity to lead website measurement and analytics strategy for a large, consumer-facing digital platform. • Broad exposure across website analytics, digital advertising measurement, customer journeys, conversion tracking, dashboard development, and data governance. • The ability to influence marketing investment, website enhancements, campaign optimization, and customer experience strategy through data. • Direct partnership with technical and non-technical stakeholders across marketing, technology, development, and agency teams. • A visible contract opportunity within an organization continuing to expand its digital capabilities. RESPONSIBILITIES • Lead the implementation, maintenance, auditing, and validation of website tracking, measurement plans, tagging strategies, and event-tracking frameworks. • Partner with technology, development, and agency teams to implement analytics requirements for website enhancements, campaigns, and new digital functionality. • Build and maintain executive dashboards and recurring reporting that measure traffic, engagement, customer journeys, lead generation, conversion, and digital marketing performance. • Analyze website and campaign data to identify opportunities to improve customer experience, landing-page performance, audience strategy, conversion, and media effectiveness. • Configure and validate digital advertising measurement across paid search, paid social, display, video, programmatic, and retargeting campaigns. • Maintain analytics documentation, reporting standards, naming conventions, governance practices, and recommendations for improving the organization’s measurement infrastructure. THE BACKGROUND THAT FITS • 3+ years of experience in website analytics, digital marketing analytics, marketing measurement, or a related data-focused role. • Hands-on experience implementing website tracking solutions using Google Analytics 4 and Google Tag Manager, ideally within an e-commerce environment. • Experience analyzing paid media, SEO, SEM, attribution, conversion tracking, customer journeys, and marketing performance across major advertising platforms. • Proficiency with Excel and dashboard or visualization platforms such as Power BI, Tableau, Looker, or similar tools, with familiarity in SQL strongly preferred. • Familiarity with Adobe Commerce, Magento, or a comparable enterprise e-commerce platform is highly preferred