Digital Marketing Data Analyst - Fashion Retail

The Role A client in the global retail and fashion industry is seeking a Digital Marketing Data Analyst to join the team for an initial contract engagement. You will work closely with senior stakeholders across marketing and analytics to support data‑driven decision making. The objective of the role is to analyse digital marketing performance, generate actionable insights, and help optimise media and campaign effectiveness. Responsibilities • Analyse digital marketing performance across paid media, CRM, and web analytics channels • Build and maintain dashboards and reports to track KPIs and campaign effectiveness • Partner with marketing and media teams to translate data into clear insights and recommendations • Support testing, attribution, and optimisation initiatives using marketing and customer data Requirements • Strong background in digital marketing analytics or data analysis • Hands‑on experience with tools such as Google Analytics, SQL, and data visualisation platforms • Ability to communicate insights clearly to non‑technical stakeholders • Experience working in fast‑paced, cross‑functional marketing environments Details • Salary: £60,000 per annum • Duration: 12 – month FTC • Location: Hybrid working, 2 days in London office • Start Date: ASAP