Digital Media Analytics

Dear Candidates, Greetings! We have a contract role with one of our clients. Kindly find the below details and let me know if you are interested. Job Title : Specialist Campaign Analytics Location : Los Angeles, CA / NYC,NY (Onsite – Hybrid) Duration: Contract Job Description Key Responsibilities • Analyze campaign performance data and synthesize insights into clear compelling stories for internal stakeholders • Develop and maintain campaign performance dashboards and reporting templates using tools like Tableau Looker or Google Data Studio • Translate complex data sets into actionable insights and visual presentations for marketing media and executive teams • Collaborate with media planning and activation teams to design and evaluate AB tests brand lift studies and other measurement frameworks • Identify performance trends and anomalies and proactively recommend optimizations to improve campaign effectiveness • Help maintain data cleanliness by QAing raw campaign data correcting data errors and upholding campaign naming conventions • Handle adhoc requests to contextualize campaign data and support decisionmaking • Attend weekly meetings to understand campaign launches and market trends that may impact results • Manage multiple campaigns simultaneously prioritizing tasks and adapting to shifting timelines in a fastpaced environment • Stay current on industry trends emerging technologies and best practices in digital media analytics • Execute special projects and provide coverage for team members as needed