Digital Media Manager (Contract II 100% Remote)

Join to apply for the Digital Media Manager (Contract II 100% Remote) role at 24 Seven Talent Join to apply for the Digital Media Manager (Contract II 100% Remote) role at 24 Seven Talent Job Description Our client, a leader in the financial services industry, is looking for a contract Manager, Digital Media Measurement Strategy to join the team starting in October. Role will be remote and at least of 6 month duration. • Implement digital media measurement strategy based on measurement framework, work with Ad Ops team to ensure consistent tracking and measurement across platforms • Responsible for full funnel digital media performance reporting and analysis, ensure data integrity and accuracy • Design and create visualizations for enterprise marketing performance data reporting • Partner with digital Strategy and Channel teams to develop actionable insights to guide media optimization • Serve as subject matter expert on digital media performance analytics and related tools, both internally and externally. • Perform cross channel measurement to evaluate and refine activity, including test and learn, conversion lift studies and deeper analysis • Evaluate customer journeys and data signals across the customer lifecycle that will inform audience targeting and media flighting Job Description Our client, a leader in the financial services industry, is looking for a contract Manager, Digital Media Measurement Strategy to join the team starting in October. Role will be remote and at least of 6 month duration. Essential Duties And Responsibilities • Implement digital media measurement strategy based on measurement framework, work with Ad Ops team to ensure consistent tracking and measurement across platforms • Responsible for full funnel digital media performance reporting and analysis, ensure data integrity and accuracy • Design and create visualizations for enterprise marketing performance data reporting • Partner with digital Strategy and Channel teams to develop actionable insights to guide media optimization • Serve as subject matter expert on digital media performance analytics and related tools, both internally and externally. • Perform cross channel measurement to evaluate and refine activity, including test and learn, conversion lift studies and deeper analysis • Evaluate customer journeys and data signals across the customer lifecycle that will inform audience targeting and media flighting Required Skills • A minimum of 5+ years of digital analytics experience • Able to work independently with minimum supervision • Proficient in MS Excel Pivot Tables • Creation and maintenance of Tableau Dashboards • Strong analytical skill with the ability to interpret media data and develop action plans • Deep familiarity with paid digital reporting platforms (Display, Programmatic, SEM, Video, Social) including ability to navigate platforms and pull reports • Strong attention to detail to perform data & reporting quality assurance work between raw and reporting datasets • Knowledge in the Google Marketing Platform and Analytics suite (Google Analytics, Campaign Manager, Google Ads, Search Ads 360) and data visualization tools (Tableau / Google Data Studio / Power BI) • Excellent communication skills to stakeholders of all levels Desired Characteristics • Working knowledge of media data ETL process and programming languages such as SQL, SAS, Python • Experience in Google BigQuery • Experience in financial industry (e.g. banking, credit cards, lending) • Experience in MMM & MTA solutions • Working knowledge with campaign trafficking and tagging processes and tools • Working knowledge of other digital analytics platforms/tools such as Omniture, CDPs, audience management, and attribution tools • Familiarity of agile processes • Strong inter-personal skills, with ability to influence across cross-functional teams in a large org • Motivated self-starter and team player • Strong problem-solving and decision-making skills Seniority level • Seniority level Mid-Senior level Employment type • Employment type Contract Job function • Job function Marketing and Sales • Industries Staffing and Recruiting Referrals increase your chances of interviewing at 24 Seven Talent by 2x Sign in to set job alerts for Digital Media Manager roles. 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