Digital Product & Marketing Data Analyst

Department: Marketing Location: Remote Compensation: $60.00 - $70.00 / hour Description At Thorne, we work to deliver high-quality, science-backed solutions to empower individuals to take a proactive approach to their well-being. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. At Thorne, you’ll be joining a team of more than 750 passionate individuals committed to our cause of providing superior health solutions at every age and life stage. This is a 6 month contract position with potential to transition to a full time employee. The Digital Product & Marketing Data Analyst will partner closely with our Digital Product and E-commerce teams to measure, analyze, and optimize digital product performance. This role will help define key performance indicators, build reporting infrastructure, and deliver insights that inform product strategy and customer experience improvements. This role will work with behavioral site click-event data, translating complex user interactions into clear insights that guide product decisions and business strategy. This role requires strong analytical thinking, technical fluency in modern data tools, and the ability to communicate findings effectively to cross-functional stakeholders. RESPONSIBILITIES Product & Digital Analytics • Partner with Digital Product and E-commerce teams to analyze user behavior across digital products and experiences. • Monitor product performance through KPIs such as engagement, feature adoption, conversion, and retention. • Translate behavioral data into actionable insights that inform product strategy, roadmap prioritization, and optimization opportunities. KPI Development & Measurement Strategy • Define, track, and evolve key performance indicators that measure the success of digital products and initiatives. • Collaborate with stakeholders to design measurement frameworks that align analytics with business and product goals. • Identify opportunities to improve measurement quality, data capture, and analytical rigor. Measurement & Analytics Implementation • Partner with product managers and engineering teams to define event tracking requirements for new digital features and experiences. • Develop measurement plans outlining required events, properties, and KPIs for new product initiatives. • Perform user acceptance testing (UAT) on newly implemented analytics events to ensure accurate data capture and alignment with measurement specifications. • Validate event data in downstream systems and troubleshoot discrepancies between expected and observed behavior. Data Analysis & Modeling • Extract, transform, and analyze large datasets using SQL and modern analytics tools. • Work with event-level behavioral data captured through digital interactions to uncover patterns, trends, and opportunities. • Conduct exploratory analysis to identify drivers of user engagement, conversion, and retention. Dashboarding & Reporting • Build and maintain dashboards and reports that provide stakeholders with clear visibility into product performance and user behavior. • Ensure reporting is accurate, scalable, and aligned with agreed-upon KPI definitions. • Present insights, trends, and recommendations to product, marketing, and leadership stakeholders. Data Quality & Troubleshooting • Investigate discrepancies in data and reporting to ensure accuracy and reliability of analytics outputs. • Partner with engineering and data teams to ensure proper implementation of tracking and instrumentation across digital products. • Identify opportunities to improve data reliability and reporting efficiency. Cross-Functional Collaboration • Work closely with product managers, marketers, engineers, and other analysts to support data-driven decision making. • Respond to ad-hoc analytics requests while building scalable reporting solutions that reduce manual analysis over time. • Contribute to a culture of data-driven decision making across digital and product teams. WHAT YOU NEED • Bachelor’s degree in Data Analytics, Business, Statistics, or a related field required. • 4–6+ years of experience in data analytics, data QA, or a similar role, ideally in a marketing, e-commerce environment, or digital product environment. • Advanced SQL for data processing. • Familiarity with marketing/e-commerce data and attribution models. • Exposure to cloud platforms (AWS, Snowflake, BigQuery) and BI tools. • Hands-on experience with GA4 event data, or other click event data sources, and digital instrumentation. • Strong analytical and problem-solving skills with meticulous attention to detail. • Effective cross-functional collaboration with developers, product managers, and marketers. • Excellent verbal and written communication skills, capable of presenting findings to both technical and non-technical stakeholders. • Strong documentation and process-building mindset. WHAT WE OFFER • Competitive compensation • 100% company-paid medical, dental, and vision insurance coverage for employees • Company-paid short- and long-term disability insurance • Company- paid life insurance • 401k plan with employer matching contributions up to 4% • Gym membership reimbursement • Monthly allowance of Thorne supplements • Paid time off, volunteer time off and holiday leave • Training, professional development, and career growth opportunities Thorne is the leader in science-backed health and wellness solutions committed to helping individuals live healthier longer. As the top recommended clinical brand by healthcare practitioners, Thorne offers a comprehensive range of products including nutritional supplements and health tests designed to meet the unique needs of individuals at every stage of life. Founded in 1984, Thorne products are formulated with the highest-quality ingredients, supported by clinical research, and rigorously tested to ensure purity, potency, and efficacy. Thorne is trusted by 47,000+ health-care professionals, thousands of professional athletes, more than 100 professional sports teams, multiple U.S. National Teams, and more than five million consumers. For more information, visit Thorne.com. THORNE IS AN EQUAL OPPORTUNITY EMPLOYER