Head of Digital Commerce

Job Title: Head of Digital Commerce Reporting to: Growth Director Location: Head Office, White City Place, West London - Studio & On Location Contract Type: 9 month Maternity Cover - Full time, 37.5 hours per week About Us: ME+EM is one of the UK’s fastest-growing luxury fashion brands. In addition to a thriving global digital presence, we operate flagship stores in London and Edinburgh, concessions within Harrods and Selfridges, and have recently expanded with new store openings in the U.S. At ME+EM we are an entrepreneurial, creative, and passionate group of people. We work hard, are enthusiastic to learn and are not afraid to take risks. Everyone contributes to our success at all levels, and that precisely what makes being a member of the team so rewarding. Our office and stores are always busy and fast paced, but we work just as hard to make sure it’s fun, with social activities and biannual parties. We pride ourselves on being approachable, supportive, and welcoming and ensure that everyone’s hard work is rewarded. It takes all these things to build a strong, successful business and our door is always open to new talent ready to contribute to our growth and evolution. About the Role We are looking for a commercially driven and strategic Head of Digital Trading & Content to lead and deliver the trading and content strategy across ME+EM’s digital platforms. This role is responsible for maximising global sales growth by driving customer engagement, conversion and productivity across all online touchpoints. Sitting at the intersection of trading, content, analytics and customer experience, you will translate insight into commercially impactful digital execution. Responsibilities Content & Creative Customer Engagement Strategy • Own the website content strategy, ensuring creative consistency and brand aesthetic across all digital experiences • Translate consumer insight and market trends into compelling, regionally relevant online journeys • Partner with the Digital Platform team to build and execute a roadmap of initiatives that drive key KPIs • Embed first-party data and A/B testing into all content and creative decisions to drive continuous optimisation • Build strong cross-functional relationships to unlock and maximise commercial opportunities • Leverage AI tools to drive operational efficiencies and enhance performance Yield & Revenue Management • Maximise online sales yield by optimising product visibility and performance across all digital touchpoints • Develop and execute scalable on-site visual merchandising strategies tailored by market and customer segment • Build and manage forecasting models aligned to merchandising budgets, identifying risks and opportunities • Optimise delivery and payment propositions to improve conversion and customer experience • Collaborate with Performance Marketing and CRM to drive efficiency across acquisition and retention • Leverage SEO as a key traffic and revenue channel, connecting content, merchandising and growth strategies • Lead localised trading strategies across international markets, including VM, content, photography and marketing channels • Build reporting frameworks that clearly articulate product and marketing performance by market Digital Analytics & Measurement • Develop a best-in-class digital analytics programme in partnership with the analytics team • Ensure the website data layer supports accurate tagging, tracking and reporting • Deliver weekly trading updates combining qualitative and quantitative insights • Democratise analytics through dashboards and visualisation tools to support decision-making across the business • Use analytics to optimise product storytelling across PLP and PDP, driving engagement, conversion and AOV • Lead and embed a robust A/B testing programme across digital trade and content Team Leadership • Lead, coach and develop a high-performing team, with clear development plans and progression pathways • Structure the team to balance operational excellence with strategic trading focus • Build a culture of accountability, collaboration and continuous improvement Skills • Proven experience leading digital trading, eCommerce or content functions within a premium or high-growth brand • Strong commercial mindset with a deep understanding of digital KPIs and customer behaviour • Highly data-driven, with experience using analytics to inform strategy and decision-making • Ability to influence and collaborate with senior stakeholders across multiple functions • Comfortable operating in a fast-paced, scaling environment • Passionate about delivering best-in-class digital customer experiences Employee Benefits: • 33 days annual leave for full time employees (25 days holiday + 8 bank holidays) • A day off to celebrate your birthday. • Pension Scheme • Group Life Insurance • Employee Assistance Programme (EAP) • Length of Service Award • Refer a Friend Scheme • Staff uniform for retail employees • Generous Staff and Friends and Family Discount • Annual Volunteer Day • Cycle to Work Scheme • Tech Scheme • Eye Care Vouchers • Real Living Wage Employer • Employee led committees • Social events and biannual parties • Enhanced maternity and paternity package after 2 years of service. ME+EM is an equal opportunities employer committed to fostering and preserving a culture of diversity, equality, and inclusion in our workforce. As an equal opportunities’ employer, we do not discriminate against applicants based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that diversity enriches our workforce and strengthens our organisation. Therefore, we encourage minorities, LGBTQ+ candidates, and individuals with disabilities to apply for opportunities within our company. Please note, due to the large number of applications we receive, we can only reply to those that are successful to the next stage.