Lead Adobe Analytics

Bot/scraper traffic identification and filtering • AI-driven automated traffic impacting data quality • Need experience identifying false vs real traffic patterns • Requires understanding of scraping methodologies Browser privacy protection debugging • Safari autofill payment gateway conflicts with Fiserv SDK • 70% of traffic uses mobile Safari • Cookie blocking and tracking tag issues from browser updates Advanced Adobe Analytics skills essential • Solution design understanding • Data layer maintenance and clickstream analysis • A/B testing and conversion rate optimization focus • Integration with Microsoft Clarity and marketing tools • digital analytics, specifically within an ecommerce or product analytics environment. • Adobe Expertise: Advanced, hands-on mastery of Adobe Analytics (both Workspace analysis and implementation logic). • Technical Proficiency: Strong SQL skills and experience working with semi-structured data and Adobe Data Feeds. Front-End Knowledge: Expertise in debugging analytics via browser network calls and data layers; familiarity with Tag Management Systems (e.g., Ensighten, Tealium, GTM).