Market Planning Analyst

Market Planning Analyst 📍 Location: Fort Lauderdale, FL 💲 Pay Rate: $35–$40/hour (W-2) 🚫 No C2C or Third-Party Candidates Position Overview We are seeking a data-driven Market Planning Analyst to support market development, site planning, portfolio optimization, and strategic growth initiatives. This role will leverage analytics, business intelligence, and market planning methodologies to evaluate new store opportunities, relocations, remodels, closures, and overall market performance. The ideal candidate will combine strong analytical capabilities with business acumen to help drive data-informed decisions related to market expansion, site selection, asset optimization, and long-term portfolio strategy. Key Responsibilities Market & Portfolio Analysis • Analyze new store openings, relocations, remodels, closures, and overall market performance • Identify key drivers of success, performance risks, and opportunities for improvement • Evaluate portfolio performance and provide recommendations to improve market outcomes • Monitor and assess market trends, competitive activity, and growth opportunities Business Intelligence & Reporting • Build, maintain, and enhance Power BI dashboards and reporting tools • Track development activity, market planning progress, pipeline status, and portfolio performance • Develop reports measuring openings, remodels, relocations, closures, and key market KPIs • Create executive-ready dashboards and presentations supporting strategic decision-making Site Selection & Market Planning • Assist in evaluating: • Site location quality • Trade zones and catchment areas • Demographics and customer accessibility • Traffic generators • Competitive intensity • Cannibalization risks • Sales transfer opportunities • Support analysis of new market opportunities and market expansion initiatives • Identify white-space opportunities and underpenetrated trade areas Performance & KPI Analysis • Correlate market planning data with business performance metrics including: • Operations • Marketing • Finance • Human Resources • Digital performance • Customer metrics • Analyze how location quality, asset types, staffing, marketing support, and operational execution impact store performance • Monitor key development metrics including: • Opening performance • Sales density • Store productivity • Remodel effectiveness • Asset-type performance • Trade zone overlap • Sales transfer impacts Post-Opening & Strategic Reviews • Conduct post-opening performance evaluations • Identify performance gaps and opportunities for improvement • Support future site selection and market planning decisions through lessons learned analysis • Assist in developing recommendations for relocations, remodels, closures, and growth opportunities Cross-Functional Collaboration • Partner with franchisees, development managers, and leadership teams • Support strategic discussions related to market development and portfolio optimization • Contribute to improving market planning methodologies, tools, templates, and analytical frameworks • Assist with standardizing reporting and planning processes across markets Required Qualifications • Bachelor's degree in Business, Economics, Finance, Data Analytics, Geography, Real Estate, Statistics, or a related field • 2+ years of experience in market analysis, business analytics, real estate analytics, site selection, development planning, or related fields • Experience building reports and dashboards using Power BI • Strong analytical and problem-solving skills • Advanced Microsoft Excel skills • Experience working with large datasets and translating findings into actionable recommendations • Strong communication and presentation skills Preferred Qualifications • Experience within QSR, restaurant, retail, franchise, or consumer-facing industries • Knowledge of trade area analysis and site selection methodologies • Experience working with demographic, geographic, and market planning data • Experience supporting development, real estate, or expansion planning teams • Familiarity with portfolio optimization and market growth strategies Technical Skills • Power BI • Microsoft Excel • Data Analysis & Reporting • Business Intelligence Tools • Data Visualization • KPI Development & Tracking • Market Research & Analytics • Presentation Development