Marketing Analyst

Job Details: Job Title: Senior Digital/Internet Marketing Analyst (Organic Search) Location: Boston, MA or Portsmouth, NH (2 days onsite per week) Duration: 12+ Months Type: Contract (25–40 hours/week; ideally 30 hours/week) Job Description: We are seeking a Senior Analyst of Organic Search to join a leading company's SEO Marketing team. In this role, you will measure and optimize the company's visibility across traditional search and next-generation discovery channels, including GenAI search platforms like Google AI Overviews, ChatGPT, Perplexity, and Gemini. You will own SEO analytics measurement, build dashboards using PowerBI and Adobe Analytics, and develop a valuation model to connect SEO wins to business value. You will also partner with Paid Media, Web Analytics, and other teams to integrate SEO into broader marketing strategy, analyze competitors, and support AI-readiness initiatives. Top 5-7 Skills: 1. Adobe Analytics or Adobe Experience Cloud (strongly preferred) 1. SEO (Search Engine Optimization) knowledge 1. Strong analytical background and technical analytical skills 1. Data visualization (PowerBI, Google Search Console) 1. Web analytics tools (Google Analytics, SEMrush, Ahrefs) 1. SQL, Python (plus, not required) 1. Communication & PowerPoint (translating complex data into clear narratives) Requirements for the role: • Own SEO analytics measurement and dashboards (rankings, visibility, traffic) • Build and maintain an SEO valuation model to connect SEO wins to business value • Leverage Adobe Analytics to uncover on-site behavior trends • Ensure accurate SEO tagging, tracking, and data integrity in Adobe and Google Analytics • Analyze competitors and performance trends; share insights through data visuals • Partner cross-functionally on AI-readiness initiatives (GenAI search, social signals like Reddit, TikTok, YouTube) • Conduct deep-dive analyses and support SEO experiments • Self-starter mindset – highly motivated, detail-oriented, and curious Education and Experience: • 5–7+ years of experience in SEO analytics, organic growth, or digital marketing analytics, ideally in a complex, enterprise environment • No strict industry preference, but experience in website-driven sales environments (e.g., TripAdvisor, Staples, Wayfair, Fidelity Investments) is a plus Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.