Marketing Analyst

BCforward is currently seeking a highly motivated Marketing Campaign Analyst Position Title: Marketing Campaign Analyst Location: REMOTE Date: ASAP Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date. Expected Duration: 7 Months Potential Extension/Conversion: (High potential for extension or FTE conversion) Job Type: [FULL TIME (>=40 HRS WEEKLY) Pay Range: $42 /hr on w2 Job Summary We are seeking a data-driven Marketing Campaign Analyst to support the strategy, execution, and optimization of multi-channel marketing campaigns. This role partners closely with marketing managers, analysts, data scientists, and external vendors to design targeted campaigns, analyze performance, and deliver actionable insights. The ideal candidate brings strong analytical capabilities, hands-on experience with marketing technologies, and the ability to translate data into meaningful business recommendations. Key Responsibilities • Collaborate with cross-functional teams to define campaign requirements and targeting strategies • Develop audience segmentation and campaign models based on business objectives • Plan, design, and execute multi-channel, multi-touch marketing campaigns • Manage and maintain campaign calendars and schedules • Establish campaign KPIs and measurement frameworks prior to launch • Monitor campaign performance and implement mid-campaign optimizations • Analyze results and provide insights on ROI, customer lifetime value, and campaign effectiveness • Leverage marketing automation and CRM platforms to execute campaigns • Translate complex data into clear insights for both technical and non-technical stakeholders • Support adoption and integration of new marketing and customer experience technologies Required Qualifications • Bachelor’s degree required • 3+ years of experience in marketing campaign management or related field • Strong experience analyzing large datasets (structured and unstructured) • Hands-on experience with digital marketing platforms such as: • Adobe, Oracle, Salesforce, Tealium, Redpoint, or similar tools • Advanced proficiency in Microsoft Excel • Experience executing multi-channel campaigns using marketing automation tools • Strong analytical, problem-solving, and critical thinking skills • Proven ability to convert data into actionable insights using reporting tools • Ability to work collaboratively in a team-oriented, consensus-driven environment • Strong communication skills with the ability to bridge business and technical teams • Ability to manage multiple projects and meet deadlines Preferred Qualifications • Experience with SQL and Python • Familiarity with visualization tools such as Tableau or Power BI • Experience with: • Customer lifetime value (CLV) models • Churn prediction models • Next best action strategies • Experience in large enterprise, agency, or “big brand” environments Benefits: We offer a comprehensive benefits package that includes medical, dental, and vision insurance to support employees' health and well-being. In addition, employees have paid holidays, paid time off (if eligible) and access to a 401(k)-retirement plan About BCforward: Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward’s 6,000 consultants support more than 225 clients globally. BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work. BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability. To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process. This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position.Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration